Why 98% of the rich invest 5%+ in art: Ever wonder why the ultra rich never worry about the falling stock market? It’s because they invest a large chunk of their net worth in assets that can withstand market turmoil, like blue chip art. According to UBS, 98% of ultra rich collectors invest at least 5% in art, with some investing 50% or more! Now you can join them, thanks to the fractional art investing platform Masterworks.
Masterworks is a U.S.-based art investment platform founded in 2017 that offers fractional ownership of blue-chip artworks. The company acquires paintings by renowned artists such as Banksy, Basquiat, and Picasso, then sells shares to investors, allowing participation in the art market without purchasing entire works. Masterworks aims to provide diversification by treating art as an alternative asset class.