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Updated: Mar 21, 2026

Stock Analysis

DEO Logo
Diageo
NYSE:DEO
$73.87
-$0.73 |-0.98%
Day Range:
$73.64 - $74.88
Market Cap:
41.23B
P/E Ratio:
17.2366
Avg Value:
$95.16
Year Range:
$73.64 - $116.69
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General Information
Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales.

Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio.

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Diageo (DEO) Stock Graph
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How We Grade Diageo (DEO)

We grade stocks based on past performance, their future growth potential, intrinsic value, dividend history, and overall financial health.

The chart below shows how we grade Diageo (DEO) across the board compared to its closest peers.

4
Benzinga Edge Rankings

Benzinga Edge stock rankings give you four critical scores to help you identify the strongest and weakest stocks to buy and sell.

Growth measures a stock's combined historical expansion in earnings and revenue across multiple time periods, with emphasis on both long-term trends and recent performance.

33.36

Value is a percentile-ranked composite metric that evaluates a stock's relative worth by comparing its market price to fundamental measures of the company's assets, earnings, sales, and operating performance.

Momentum measures a stock's relative strength based on its price movement patterns and volatility over multiple timeframes, ranked as a percentile against other stocks.

59.67

Quality is a composite ranking that evaluates a company's operational efficiency and financial health by analyzing historical profitability metrics and fundamental strength indicators on a percentile basis relative to peers.

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Benzinga Rankings give you vital metrics on any stock – anytime.
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Peer Ratings

See how Diageo compares to its peers in these key performance metrics from Benzinga Rankings.

Top Peers
Value
Quality
Growth
Momentum
Short
Medium
Long
STZConstellation Brands
28.49
31
8.49
48.59
MGPIMGP Ingredients
0
4.22
9.51
4.15
WVVIPWillamette Valley
0
0
2.74
0
WVVIWillamette Valley
0
0
0
0
Short: price trend over the last couple of months
Medium: price trend over the last couple of quarters
Long: price trend over the past year
Stock Score Locked: Want to See it?
Benzinga Rankings give you vital metrics on any stock – anytime.
6
Past Performance
How has Diageo (DEO) performed over the past 5 years?

The two main factors that we consider when analyzing past performance is overall return and volatility

Using these two metrics, we can determine if this stock gave its investors enough return for the risk that they took on by owning it. This is measured by the sharpe ratio, which has been used as a primary measure of risk/reward trade-off for almost 60 years.

This ratio can be interpreted as the amount of return an investor has received for the amount of risk that they took on by owning the stock over that timeframe.

Diageo (DEO) sharpe ratio over the past 5 years is -1.3017 which is considered to be below average compared to the peer average of -0.7299

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Analyzing Diageo (DEO) Recent Options Activity
Below, you can see the trend in options sentiment over the past 30 days.

Based on our data, DEO's options trades have recently carried more negative sentiment than positive.