As of April 2025, Selena Gomez’s net worth is officially $1 billion, according to Celebrity Net Worth. The Disney alum turned pop star turned global entrepreneur has joined the ultra-exclusive three-comma club, and she did it without launching a streaming platform or meme coin. She built her fortune one eyeliner, album, and endorsement deal at a time.
Gomez may have started as a child star with Disney stardom in her rearview, but these days, she’s not just a face on the screen or a voice on the radio, she’s the founder of one of the fastest-growing beauty brands. And she’s got 420 million Instagram followers, a chart-topping music career, Emmy-nominated acting credits, and a laundry list of brand deals to prove she’s not just rich, she’s everywhere.
What Is Selena Gomez’s Net Worth in 2025?
Selena officially hit billionaire status in 2024, thanks almost entirely to her cosmetics brand, Rare Beauty. The company reportedly generated $350 million in revenue in 2023, and with Gomez owning 51% of the brand, she holds a stake conservatively valued at $714 million. Add in her career earnings, properties, endorsement deals, and equity in other ventures, and you get a solid 10-figure net worth.
How Rare Beauty Became Part of Her Billion-Dollar Net Worth
Launched in 2020, Rare Beauty wasn’t just another celebrity beauty brand with pretty packaging and an Instagram filter. Gomez built a line focused on affordability, accessibility, and mental health advocacy, an angle that genuinely resonated. Priced between $5 and $30, Rare Beauty became a Sephora mainstay almost overnight.
In 2022, the brand raked in $100 million in sales. In 2023 it drove $350 million. There was even talk in early 2024 of a $2 billion acquisition offer.
1% of all sales go to the Rare Impact Fund, which has already raised over $5 million for mental health services.
Music, Movies, and More
Selena’s not just a business mogul. She’s still working full-time in entertainment. She’s an executive producer on Netflix’s 13 Reasons Why and Hulu’s Only Murders in the Building, the latter of which has become one of Hulu’s most-watched series. And yes, she still drops albums, singles, and collabs that stream in the hundreds of millions.
She’s also starred in major films, voiced animated characters, and co-founded Wondermind, a mental health startup that raised $5 million in 2022 at a $100 million valuation. She’s part owner of Serendipity ice cream. She even has skin in the wellness and delivery spaces with Generosity and Gopuff investments.
Her Brand Deal Playbook
Selena’s bank account isn’t just fueled by sales and streams. She’s one of the highest-paid brand ambassadors in the world. Between her $30 million Puma deal, $10 million Coach contract, and $2.5 million-per-post Instagram valuation, Gomez has monetized her massive fanbase better than most of her peers.
Whether it’s a shoe line with Puma or a bag collection with Coach, she’s always been more than just the face of a campaign.
Real Estate and Lifestyle
Selena’s real estate portfolio is full Beverly Hills luxury and no nonsense. In 2020, she snagged an 11,500-square-foot home in Encino that once belonged to Tom Petty worth $5 million. She’s bought and sold properties across L.A., Calabasas, Studio City, and even Texas.
Most recently, in February 2025, Selena and fiancé Benny Blanco reportedly dropped $35 million on a mega-mansion in Beverly Hills.
How Does Selena Gomez’s Net Worth Compare?
Selena's $1 billion net worth doesn’t just make her one of the richest entertainers of her generation, it puts her in rarefied air among moguls in any industry. She’s out-earned fellow Disney alums like Miley Cyrus and Demi Lovato by hundreds of millions. She’s also lapping artists like Ariana Grande (estimated $240 million).
But unlike many of her peers, Gomez built her wealth on ownership. She’s not just endorsing Rare Beauty, she owns the thing. That separates her from a lot of celebrities with flashy deals but no equity.
What’s Next for Selena Gomez?
Selena’s still producing, performing, and expanding her beauty line. She’s planning a wedding with Benny Blanco. And she’s still the internet’s favorite low-key superstar balancing A-list fame with authenticity that feels rare in a world of filters and flash. Expect new projects, bigger product launches, and more media dominance in the years ahead.
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