Collecting your favorite PepsiCo items may take you back to the Pepsi Generation, a time when the cola could keep you cool on hot summer days. A 1963 marketing campaign helped launch PepsiCo into the global brand it is today and built loyal fans who now pursue Pepsi collectibles to recapture memories.
The company’s advertising legacy in its epic hundred-year-plus battle with top rival Coca-Cola has turned vintage bottles, signs, vending machines and other branded merchandise into collectibles that fetch hundreds or thousands of dollars at auctions.
We’ll highlight some of the most valuable Pepsi collectibles, explore what gives them their worth and explain how you can identify authentic Pepsi memorabilia.
Quick Look: Pepsi Collectibles Worth Money
| Pepsi Collectible | List Price |
|---|---|
| Pepsi-Cola Fountain Jug With Paper Label — Circa 1920s | $27,060 |
| Pepsi-Cola “The Pepsin Drink” Tip Tray — Circa 1905 | $27,060 |
| Pepsi-Cola Syrup Dispenser — Circa 1900–1910 | $19,680 |
| Pepsi-Cola Tin Signage — Circa 1910 | $19,200 |
| Pepsi-Cola Cardboard Signage — Circa 1905 | $16,800 |
| Antique Pepsi-Cola Double Dot Embossed Glass Soda Bottle, North Wilkesboro, NC — Circa 1910 | $5,299 |
Vintage Pepsi Collectibles Worth Money
Owning a rare or vintage collectible from one of the top beverage companies in the world is sharing in a piece of Americana. Collectors and investors help these Pepsi collectibles maintain or grow in value.
1. Pepsi-Cola Fountain Jug With Paper Label
This one-gallon fountain jug from the 1920s was bottled in New Bern, North Carolina, where Pepsi-Cola was born in 1893. The existing original paper label depicts a boy drinking Pepsi from a fountain glass. Below him, two pharmacy attendants serve up fountain drinks to two well-dressed ladies and children.
The syrup jug sold for $27,060 at the Aug. 18-20, 2025, Soda Pop, Advertising and General Store sale from Morphy Auctions.
2. Pepsi-Cola “The Pepsin Drink” Tip Tray
This tip tray, from around 1905, was a reminder of a time when fountain stands were social gathering places. It carries the early tagline tying carbonated beverages to their origins in pharmacies: “The Pepsin Drink.” By 1906, Pepsi had changed its slogan to “The Original Pure Food Drink.”
Graded an 8.5, the six-inch tray sold for $27,060 through Morphy Auctions.
3. Pepsi-Cola Syrup Dispenser
This ornate ceramic dispenser, from between 1900 and 1910, with “Pepsi-Cola” in script around its middle was graded 8.5. The syrup dispenser retains its original spigot and lid. With an original estimate of up to $16,000, this valuable Pepsi memorabilia sold for $19,680 at Morphy Auctions between Aug. 18 and 20, 2025.
4. Pepsi-Cola Tin Signage
One of at least two collectible Pepsi signs to be sold at Morphy Auctions in August 2025, this single-sided embossed tin sign, from around 1910, fetched $19,200, selling for more than three times the pre-auction high estimate of $6,000. The 39.5-inch by 13.5-inch sign features Pepsi’s early block-letter logo, an image of a Pepsi bottle and the following taglines: “Drink Delicious Pepsi-Cola” and “Very Refreshing.”
5. Pepsi-Cola Cardboard
“Drink Pepsi-Cola,” “Delicious” and “Healthful” — those were the messages Pepsi delivered in its early 20th-century ads, including this sign from around 1905. The cardboard sign featured “Miss Pepsi-Cola” bedecked in a Gilded Age hairstyle and attire, holding a soda fountain glass. The 27.5-inch by 34.5-inch sign promoted Pepsi at fountains or in bottles for $0.05. It sold at Morphy Auctions for $16,800.
6. Antique Pepsi-Cola Double Dot Embossed Glass Soda Bottle, North Wilkesboro, NC
Across fans of Pepsi collectibles, bottles are a favorite. One of the most valuable is this embossed glass soda bottle from around 1910. It features vertical writing with “Pepsi:Cola” in script and the bottling location, “North Wilkesboro N.C.,” in block lettering. The colon separating “Pepsi” and “Cola” is known to collectors as the “double dot.” The bottle sold on eBay for $5,299.
What Makes Pepsi Collectibles Valuable?
Rarity, condition, age and historical significance play key roles in the value of collectibles, but with Pepsi-Cola, you can add nostalgia and recognition of the marketing juggernaut the company became after stumbling through the first decades of the 20th century. (Pepsi changed logos three times between 1898 and 1906.)
You’ll find plenty of firsts in the history of Pepsi, from transporting beverages in motorized vehicles to selling twice as much soda for the same price. It was the first company to produce soda pop in a 12-ounce can and the first to introduce a diet soft drink.
The Pepsi-Cola name appeared on coolers, signs, trays, chalkboards and much more. Promoted by such celebrities as Joan Crawford, Lionel Richie, Ray Charles and Britney Spears, it has remained relevant through generations.
Where to Find and Sell Pepsi Collectibles
Pepsi collectibles can be found in many places, including garage sales, flea markets, antique malls, auction houses, online marketplaces, Facebook collector groups, the Pepsi-Cola Collectors Club and The Birthplace of Pepsi, which operates as both an online and a brick-and-mortar store.
To preserve and authenticate collectibles such as vintage Pepsi cans or bottles, you can gently clean the items with a dry cloth to reveal distinguishing marks or relevant manufacturer’s information without damaging the items. Use the manufacturer’s information to authenticate a collectible, or seek a professional opinion online or in person.
The Enduring Value of Pepsi’s Past
Pepsi’s branding has long built loyalty among fans. The company has supported the military and sported a red, white and blue logo during wartime and periodically revived its iconic globe logo with “Pepsi” boldly centered. For more than a century, Pepsi has marketed itself to each successive generation, selling Americana and drawing on nostalgia.
You may already own a piece of soda pop history, albeit packed in boxes in your garage, attic or storage unit. If not, consider stopping at the next garage sale down the block, keeping your eyes open for Pepsi collectibles at the flea market or jumping on eBay to find the piece that will start your Pepsi collection.
Frequently Asked Questions
What are the most valuable Pepsi collectibles?
Some of the most valuable Pepsi collectibles include vintage items, such as syrup drums from the 1940s, cooler signs from the 1960s and rare or unopened bottles in good condition.
Other sought-after items include prototype watches, sets of Looney Tunes glasses from the 1970s, the 1983 art of Michael Garman in a Pepsi-Cola billboard sculpture and limited-edition items such as the Pennsylvania State University White Out can from 2025.
How can you tell if a Pepsi bottle is vintage?
The logo, label style, shape of the bottle and manufacturing marks can help you identify rare Pepsi bottles. However, the large variety of shapes, colors, styles and sizes might present some difficulty. The Pepsi-Cola Collectors Club recommends the James C. Ayers collectors guide “Pepsi:Cola Bottles,” which is considered the bible of Pepsi bottle collecting.
Where can I sell my Pepsi collectibles?
You can sell your Pepsi collectibles in online marketplaces such as eBay and Etsy, or by joining groups like the Pepsi-Cola Collectors Club. You can also go through auction houses like Morphy Auctions or specialty buyers like Freshmans Vintage.
About Sarah Edwards
Sarah Edwards is a finance writer passionate about helping people learn more about what’s needed to achieve their financial goals. She has nearly a decade of writing experience focused on budgeting, investment strategies, retirement and industry trends. Her work has been published on NerdWallet and FinImpact.
