Best Financial Advisors in Grand Rapids, Michigan

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Contributor, Benzinga
Updated: April 4, 2022

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Quite possibly the safest town in all of Michigan, Forbes ranks Grand Rapids the No. 1 best city to raise a family. Its financial district caters to a wealthy majority, particularly in East Grand Rapids, the wealthiest part of the Grand Rapids metropolitan area. East Grand Rapids is only 3.4 square miles, with a population of about 11,000. The average income here is a whopping $115,000 and the average home price is $303,000. 

All that wealth has to be managed somewhere. Benzinga has culled the list of the best financial advisors in Grand Rapids so you’ll be confident you’re choosing the best financial advisor in the west-central part of the mitten.

1. Best for Comprehensive Management: Blue Water Asset Management

BlueWater Asset Management is an SEC-registered investment advisory built to serve you (or as its website states, through a spirit of partnership with you). The company provides services that include portfolio management, insurance, pension consulting, retirement and estate planning. Blue Water Asset Management works with 2 investment advisor representatives: Redfield Financial Group and Jay Greer.

BLUE WATER ASSET MANAGEMENT

BLUE WATER ASSET MANAGEMENT

$196,905,149
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
N/A
2
476
Yes
74
6
  • Financial planning services
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
Address

4120 E. BELTLINE AVE. SUITE 100GRAND RAPIDS MI, 49525

Phone number

616-447-1600

2. Best Robo-Advisor: M1 Finance

Ready to tackle your own finances? You might want a robo-advisor, so check out M1 Finance. M1 Finance offers low-cost ETFs, individual stocks or a combination of both. You’ll get a portfolio line of credit up to $10,000. You can also use M1 Finance’s checking account option to set up direct deposits. 

M1 Finance’s Core account includes:

  • Zero trading commissions
  • Zero management fees
  • Free checking account
  • 3.5% base rate for a portfolio line of credit

M1 Finance’s Plus account includes:

  • Core account features
  • 1% APY on checking account balance 
  • 1% cashback on qualifying debit card purchases, no limits
  • Access to a second daily trade window
  • 2.75% rate for portfolio line of credit (0.75% reduction)
  • M1 Finance
    More Details
    Best For
    Customizable Robo Investing
    Overall Rating
    Read Review
    securely through M1 Finance's website
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    Your free trial (a $31.25 value) begins the date you enroll in the M1 Plus subscription, and ends 90 days after (“Free Trial”). Upon expiry of the Free Trial, your account is automatically billed an annual subscription fee of $125 unless you cancel under your Membership details in the M1 platform.

3. Best for Full Suite of Financial Planning Services: Voisard Asset Management Group

Voisard Asset Management Group, a fee-only fiduciary, offers financial planning and management services in Grand Rapids. Voisard is a true fiduciary, which means the group works in your best interest to provide unbiased advice. 

You won’t miss out on a full suite of financial planning services with Voisard, either. Voisard’s team of planning and investment professionals are all certified financial planners and carry the Series 65 license.

VOISARD ASSET MANAGEMENT GROUP

VOISARD ASSET MANAGEMENT GROUP

$167,108,785
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
$250,000
N/A
186
Yes
24
6
  • Financial planning services
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
Address

99 MONROE AVE, NW, SUITE 504GRAND RAPIDS MI, 49503

Phone number

616-988-5778

4. Best Mobile App: Betterment

Betterment is a great option for beginning investors using 2 different methods: Betterment Digital, which requires $0 to get started and charges 0.25% of assets under management per year. Betterment Premium offers unlimited phone access to certified financial planners for a 0.40% fee and a $100,000 account minimum.  

You can tap into Betterment’s customer support team, which is available 5 days a week, to answer questions about your account. You also have the option to get an advice package starting at $199.

  • Betterment
    More Details
    Pricing
    0.25% annual fee
    Account Minimum
    $0
    securely through Betterment's website
    More Details

5. Best for Employees: Calder Investment Advisors

Calder Investment Advisors offers the full gamut of investments, from brokerage accounts, IRAs, HSAs, 401(k) plans, charitable foundations, trusts and endowment funds. 

Whether you’re an employee planning for retirement through your company or need a comprehensive strategy for both short- and long-term goals, Calder Investment Advisors can help. The company offers administrative services for employee benefits and compensation programs and acts as another arm of support for companies’ HR offices. 

A trusted fiduciary, Calder Investments won’t sell you commissioned products and works to fully grasp your financial goals to come up with a comprehensive financial plan for you.

BEMANAGED

BEMANAGED

$405,448,430
  • A percentage of assets under your management
  • Other
N/A
N/A
1,769
No
37
6
  • Educational seminars/workshops
Address

5088-140 CORPORATE EXCHANGE BLVD. GRAND RAPIDS MI, 49512

Phone number

616.871.0751

6. Best Portfolio Analysis: Personal Capital

Personal Capital can offer 2 different types of services:

  • It catalogs all your accounts and helps you budget your finances and track your spending. Tracking your personal spending is free. You’ll be able to track a multi-asset portfolio with its free investment management tools. 
  • Personal Capital can also help you develop your portfolio with managed services, though you must have an account minimum balance of $100,000 or more. 

Personal Capital’s advisors can help you plan tax optimization strategies and can analyze your personal long- and short-term goals.

  • Personal Capital
    More Details
    Pricing
    Fees range based on deposit amount and services used
    Account Minimum
    $100,000
    securely through Personal Capital's website
    More Details

7. Best for Continued Support: Grand Wealth Management

Few financial advisors clearly articulate a plan for long-term ongoing success. That’s not the case with Grand Wealth Management LLC. The group’s top priority is to learn what’s important to you and meet regularly with you to review your progress. Grand Wealth Management calls this its “Grand Wealth Management Process.” It includes five meetings:

  1. Discovery 
  2. Wealth management plan 
  3. Mutual decision 
  4. 45-day follow up 
  5. Regular progress 

Grand Wealth Management can help you with your investments, retirement plans, tax questions, charitable contributions, estate and other planning needs. 

CALDER INVESTMENT ADVISORS

CALDER INVESTMENT ADVISORS

$180,499,575
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
N/A
N/A
277
Yes
86
4
  • Financial planning services
  • Pension consulting services
Address

320 HALL STREET SW SUITE 201GRAND RAPIDS MI, 49507

Phone number

616-235-2442

8. Best for Finding Custom Financial Advisors: SmartAsset

Find the right financial advisor to prepare for your future. SmartAsset's platform connects investors, soon-to-be-retirees and retirees with financial advisors from across the country. 

It’s the first comprehensive solution for easily and securely pairing investors with financial advisors. SmartAsset provides you with free and secure access to the financial advisor marketplace and sources advisors that are right specifically for you based on your location, assets and personal preferences. 

Answer a brief survey regarding your preparedness for retirement, investment style and contact information so SmartAsset’s algorithm can match you with the best financial advisor for you!

  • SmartAsset
    More Details
    Pricing
    Depends on Advisor
    Account Minimum
    $0
    securely through SmartAsset's website
    More Details

9. Best for an Active Portfolio Approach: LaFleur & Godfrey Private Wealth Management

LaFleur and Godfrey opts for an active approach to building a custom equities portfolio. LaFleur & Godfrey chooses leading companies in the fastest-growing sectors, in contrast to competitors that diversify in passive investments like index funds and ETFs.

It’s a unique approach to long- and short-term wealth management. Long-term management with LaFleur & Godfrey aims to preserve principal and can help you come up with a plan for retirement — and services continue with a plan to withdraw your money when you retire.

LAFLEUR & GODFREY PRIVATE WEALTH MANAGEMENT

LAFLEUR & GODFREY PRIVATE WEALTH MANAGEMENT

$443,159,541
  • A percentage of assets under your management
N/A
N/A
110
Yes
73
4
  • Pension consulting services
Address

2900 CHARLEVOIX DR. SE, SUITE 302 GRAND RAPIDS MI, 49546

Phone number

616-942-1580

Get the Best Financial Advisor in Grand Rapids

The key to getting the best financial advisor in Grand Rapids is to shop around. Don’t be afraid to ask several advisors lots of questions. Remember, you must be able to trust the advisor you ultimately end up choosing! See more investment firms in Michigan.

Methodology

We pored through all SEC-registered advisory firms who have an office in Grand Rapids to determine the top financial advisors in Grand Rapids. We winnowed the list and only included advisors who are registered fiduciaries, had no past disclosures and have minimal personal conflicts of interest. We gave weight to advisors that offered both investment management and planning to further break down the list to the true top advisors in the area, have no conflicts of interest, have offices in multiple states, have a wrap fee program and have over $50 million in assets under management.