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Somewhere between last year’s clown hauntings and this year’s theatrical release of Stephen King’s “It,” Burger King saw an opportunity.
An opportunity to torment its clown-touting foe.
The Restaurant Brands International Inc (NYSE:QSR) chain is leveraging the globe’s growing clown aversion in anti-McDonald’s Corporation (NYSE:MCD) marketing campaigns.
In the latest effort to reinforce the ominous image of its rival mascot, Burger King summons the mischievous among us for “Creepy Clown Night.” The first 500 patrons dressed for the affair will receive a free Whopper between 7 p.m. and 3 a.m. Oct. 31 at select stores in Miami, Boston, Los Angeles, Austin and Salt Lake City.
To drive home the spirit of the night, the gathering’s ad features a swarm of darkened clowns, led by a sinister Ronald McDonald double, descending on a Burger King with the mocking tagline, “Come as a clown, eat like a king.”
The promotion augments Burger King’s earlier efforts to play the negative symbolism. In Germany, the brand transformed one “It” premiere into a feature-length advertisement by projecting the franchise logo with “The moral is: never trust a clown” on the pre-credits black screen. The marketing prank birthed the enduring hashtag #nevertrustaclown.
Before that, the Russian line called to the fearful association by complaining the Pennywise-Ronald resemblance rendered the film a two-hour advertisement for the competitor.
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Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.
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