GoPro Inc GPRO shares are trading lower by $0.66 (6.8 percent) at $8.22 in Monday's session. This marks the second session in a row with negative analyst coverage on the issue.
On Friday, Citigroup initiated coverage with a dreaded Sell rating and $8.00 price target. That instigated a $0.43 decline from $9.27 to $8.84 on Friday.
On Monday, Goldman Sachs downgraded GoPro from Neutral to Sell. After a lower open, the stock couldn't even revisit the lower end of Friday's range ($8.77), peaking at $8.74 minutes after it opening print of $8.56.
The ensuing decline has easily surpassed its former all-time low from December at $8.54 as the current low for the day stands at $8.15.
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