Sellers Stepping All DSW INC After Q2 Report

em>Joel Elconin is the co-host of Benzinga's #PreMarket Prep, a daily trading idea radio show.

DSW Inc. DSW shares are trading lower by $2.67 at $28.20 in Tuesday's session. Earlier today, the company posted inline earnings at $0.42, but came up shy on sales ($627M vs. $637M), Also, the company reaffirmed FY2015 outlook at the $1.80-$1.91 versus estimate of $1.91. The issue, which made a new low for the year at $30.07 in Monday's session and rebounded to close at $30.87, However, after the disappointing report could trade no higher than $29.70 in today's session and has declined to $27.78 before rebounding back into the $28 handle, The current low coincides with a series of lows it made at the $27.75 area in late August 2014. The issue is in the midst of five day losing streak that began when the issue settled at $32.97 on August 16. Also, it made its all time high well ahead of the broad market when it peaked in November 2013 at $47.55.