Selling The News In Williams-Sonoma

shares were trading higher by $1.15 at $79.04 in Thursday's session. The catalyst for the rally is a Q1 beat for EPS and revenue, which it reported on Wednesday afternoon. That is the good news for shareholders. The bad news is that the issue is way off its after-hours high of $82.26 and down from opening print of the day at $81.00. So far, it has declined to $78.40 but rebounded into the $79 handle. It appears that investors that road out the decline in the issue from its all-time high made on March 17 ($84.75) down to its recent low at $73.14 did not want to miss another chance to sell in the $80 handle. Considering the roller-coaster ride in earnings of retailers from quarter to quarter, this may not have been a bad decision.