ValueClick Over-Valued? (VCLK)

Shares of ValueClick, Inc.

are higher on the session by 0.22%, currently trading at $13.50. The stock has been moving largely higher over the past six months, accelerating that rise as of late of takeover chatter. Options traders are buying cheap, out-of-the-money puts of VCLK today, though. A short while ago the January 2011 $10.00 put was purchased 1,750 times, on the offer, for $0.25. Open interest on the strike is 6,617 contracts. This could be protective buying on long shares, though the more likely case seems to be cheap bets on VCLK returning to earth. ValueClick, Inc. is an online marketing services company. The company sells targeted and measurable online advertising campaigns and programs for advertisers and advertising agency customers, generating qualified customer leads, online sales and increased brand recognition on their behalf with large numbers of online consumers. For more great research like this, as well as how to play it through options…please visit

and

.