Social Data For Etsy Is Through The Roof
Etsy Inc (NASDAQ: ETSY) is probably the least well known company on the LikeFolio top 15 list.
They've got 19,400 qualified brand mentions over the past 7 days, which puts it 12th on the LikeFolio Top 50 social volume list – above Nike Inc (NYSE: NKE), Yahoo! Inc. (NASDAQ: YHOO) and McDonald's Corporation (NYSE: MCD) and just two spots behind eBay Inc (NASDAQ: EBAY).
In addition, they are clocking in with absolutely amazing sentiment -- 97 percent of qualified mentions about Etsy are positive!
Those are extremely strong readings and speak to the power and influence of the Etsy community.
LikeFolio experts will be watching those data points closely to see if Etsy is growing in popularity over time. In particular, it's worth looking closely at volume of purchase intent mentions on a quarterly basis.
— Andy Swan is the founder of LikeFolio, which searches all of Twitter for important shifts in consumer behavior around the brands owned by publicly-traded companies.
Image credit: Etsy
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