3 Companies Consumers Can't Stop Talking About
Andy Swan is the founder of LikeFolio, which searches all of Twitter for important shifts in consumer behavior around the brands owned by publicly-traded companies.
Here are three companies that saw big gains in their social mentions in February.
Anheuser Busch Inbev SA (ADR) (NYSE: BUD)
The beer company's daily mentions jumped 220 percent in February over January, with social sentiment maintaining a very respectable 91 percent positive.
This gain can almost all be attributed to the popularity of its Super Bowl ads, which had even critics giving praise:
Tesla Motors Inc (NASDAQ: TSLA)
Well, Elon— at least they're talking about you. Mentions of Tesla were up 170 percent in February over the prior month, but apparently not for the right reasons. Sentiment dropped from 91 percent positive to just 84 percent positive, a disappointing number for a company as beloved as this one.
Most of the negative chatter was around disappointing China sales and the earnings call that led to this beautiful trade.
LinkedIn Corp (NYSE: LNKD)
It wasn't just LinkedIn stock that was rising in February. Along with that 19 percent gain in share value, the company booked an increase in daily social mentions of 18 percent over January's numbers.
That continues a trend we saw in the prior quarter that led us to a bullish stance on the company going into its fantastic earnings call.
LinkedIn sentiment remained high, above 90 percent positive for the month as well.
It looks like this company is clicking on all cylinders.
Image credit: Sam, Wikimedia
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