Social Alert: GoPro Sentiment Is 95% Positive Heading Into Earnings

GoPro Inc GPRO first holiday quarter as a public company is setting up to be a doozy. Options are pricing in a “pretty amazing” 10 percent move in the stock according to JJ Kinahan, TD Ameritrade’s chief strategist.

In other words, this is a big report.

So… what does LikeFolio social data have to say about the quarter?

Really good things.

First of all, it's obvious that consumers absolutely LOVE the products this company makes. Social sentiment scores are consistently in the stratosphere around 95 percent positive. That’s higher than pretty much every hardware company in the world.

Related Link: Expert: GoPro Could Move 10% After Earnings

But to become the media company GoPro aspires to be, they need more and more people owning GoPro cameras, and sharing their content with the world. To get that, we look specifically at tweet volume.

How many people are tweeting stuff like this?

More good news: In addition to awesome sentiment, we are seeing tweets indicating purchase intent growing at a rapid pace, with numbers in the last quarter of 2014 nearly 75 percent higher than in the holiday quarter of 2013. In other words, this is more of a bebe stores, inc. BEBE story than that "UGGly" Deckers Outdoor Corp DECK story.

The only negative we see in GoPro’s social data for the quarter is an unexpected drop in purchase-intent volume in December, which investors have to be hoping is due to stronger sales in the earlier part of the holiday cycle. We’ll be very interested to see if the company indicates any negatives about the first month of the current quarter.

Overall though, the social-data numbers we watch are pretty consistent with analyst expectations that revenue numbers climbed up to $580 million in the quarter. In fact, based on what we’re seeing, we could make a strong case for GoPro to put out a really nice report with revenues closer to the $590 million to $600 million range.