What is Your Boss Giving You for Christmas?
If you work for Google (NASDAQ: GOOG), it could be a customized Galaxy Nexus.
Interestingly, this freebie has created a wait-in-line scenario that is usually reserved for the launch of new Apple (NASDAQ: AAPL) products:
The image comes from a Google software engineer, Edu Pereda, who posted about the gift (“to make you jealous,” as he put it) on his Google+ page.
I guess this means that we can finally stop asking the question, “Do consumers and employees of multinational corporations enjoy getting free gifts?” The answer, in case you didn't know, is a resounding “Yes.”
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Google's goodwill won't have an immediate affect on sales of the Android phone. But it could:
- Help build a solid foundation for the Galaxy Nexus as employees spread the news, generating immense word-of-mouth buzz for the Samsung phone, leading to stronger sales in the future – sales that subscribers of Benzinga Pro will be the first to hear about.
- Keep employees happy and satisfied, thus improving their chances of retaining top talent, which goes toward the company's long-term success.
- Make the perks of working at Apple (NASDAQ: AAPL), Microsoft (NASDAQ: MSFT), Research in Motion (NASDAQ: RIMM) and other tech companies seem less significant.
On the downside, by giving away hundreds (or will it be thousands?) of free phones, Google will incur an enormous expense that can only be recovered with tax write-offs, and it does not guarantee:
- That consumers will care enough to buy a Galaxy Nexus for themselves.
- That Apple won't still crush the Nexus at retail (read: Apple will still crush the Nexus at retail).
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