Market Overview

What is Your Boss Giving You for Christmas?

If you work for Google (NASDAQ: GOOG), it could be a customized Galaxy Nexus.

According to The Next Web (via TechCrunch), Google's London and Zurich offices are handing out the Android device to their employees for free.

Interestingly, this freebie has created a wait-in-line scenario that is usually reserved for the launch of new Apple (NASDAQ: AAPL) products:

galaxy_nexus_line.jpg

The image comes from a Google software engineer, Edu Pereda, who posted about the gift (“to make you jealous,” as he put it) on his Google+ page.

I guess this means that we can finally stop asking the question, “Do consumers and employees of multinational corporations enjoy getting free gifts?” The answer, in case you didn't know, is a resounding “Yes.”

Follow me @LouisBedigian


ACTION ITEMS:

Bullish:

Google's goodwill won't have an immediate affect on sales of the Android phone. But it could:

  • Help build a solid foundation for the Galaxy Nexus as employees spread the news, generating immense word-of-mouth buzz for the Samsung phone, leading to stronger sales in the future – sales that subscribers of Benzinga Pro will be the first to hear about.
  • Keep employees happy and satisfied, thus improving their chances of retaining top talent, which goes toward the company's long-term success.
  • Make the perks of working at Apple (NASDAQ: AAPL), Microsoft (NASDAQ: MSFT), Research in Motion (NASDAQ: RIMM) and other tech companies seem less significant.
Bearish:

On the downside, by giving away hundreds (or will it be thousands?) of free phones, Google will incur an enormous expense that can only be recovered with tax write-offs, and it does not guarantee:

  • That consumers will care enough to buy a Galaxy Nexus for themselves.
  • That Apple won't still crush the Nexus at retail (read: Apple will still crush the Nexus at retail).
Neither Benzinga nor its staff recommend that you buy, sell, or hold any security. We do not offer investment advice, personalized or otherwise. Benzinga recommends that you conduct your own due diligence and consult a certified financial professional for personalized advice about your financial situation.

Posted-In: Apple Edu Pereda Galaxy NexusLong Ideas News Short Ideas Tech Trading Ideas Best of Benzinga

 

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