Juice Up With Jamba (JMBA)

Shares of Jamba, Inc.

are really moving today, and the stock can also be longer term hold in your portfolio, not just a one or two week trade, but a longer term hold, as the fundamental story is really strong. Today, Jamba and Nestle announced that the companies would be renewing a partnership to launch a new line of energy drinks in 2011. The beverages will be available in pomegranate blueberry, strawberry banana and crisp apple flavors, and will available in the northeastern region of the United States in early 2011, the press release said. The most important part of the press release said that Nestle USA and Jamba Juice are exploring a number of other joint opportunities to extend the Jamba brand. With Nestle's marketing budget, R&D budget, and massive brand name at the back of Jamba, one can only imagine the opportunities that this will present for Jamba, and its shareholders. From a technical standpoints, JMBA shares may need to rest here a little bit, as shares are at the top of the Bollinger Band, as evidenced by this

Shares should see any support at the 50 day, if today's gains are given back. It looks like shares may need to rest a while, but with more announcements like this, anything is possible. I can't wait to see what kind of juicy returns Jamba delivers for its shareholders in the months and quarters to come. It will be very exciting, to say the least. Disclosure: no position in JMBA