Market Overview

Realtors Shift Marketing Campaign Targeting Young Buyers

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The National Association of Realtors has launched a major national advertising campaign that that targets young buyers as the recovering real estate markets creates a new generation of home buyers.

 

The campaign, in conjunction with realtor.com, as well as a comprehensive public relations effort, “Real Insight,” will showcase the value of the local knowledge and accurate data available to consumers.

 

“Together Realtors and realtor.com deliver the real insights and know-how to make home happen for home buyers and sellers all across the country,” said Steve Brown, NAR president and co-owner of Irongate, Inc., Realtors in Dayton, Ohio. “This effort is critically important for our industry as we unite under a common goal of providing the most accurate market data available online along with the deep local knowledge and Realtor® expertise that buyers and sellers need to make their real estate dreams a reality.”

 

NAR’s latest campaign, “Real People,” is part of a $35 million annual advertising effort that targets home buyers and sellers, ages 25-54; the ads are currently broadcasting across TV, digital, radio and mobile channels. Realtor.com is concurrently running a multimillion dollar advertising campaign, “Accuracy Matters,” emphasizing that realtor.com provides the most accurate, up-to-date and comprehensive real estate listings and content available online. 

 

Brown added, “Accuracy is critically important for serious buyers and sellers, but the Accuracy Matters awareness campaign is about more than just listings data – it’s about sound professional advice as well, from Realtors with unparalleled local insights,” said Steve Berkowitz, chief executive officer for Move, Inc., the operator of realtor.com. “This commitment leverages both campaigns to help consumers understand the combined advantage of using realtor.com while working with a Realtor.”

 

In addition to the national advertising campaign, NAR will be hosting a series of live and online “Conversations with Real Insight” in coming months that provide attendees – from consumers and businesses to real estate service providers and industry leaders – with up-to-the-minute understanding of today’s real estate market trends.

 

“Some have suggested that new technologies should make buying a home more like buying an airline ticket or a stock certificate, but they’re missing the point. You don’t live your life in a stock share, raise your kids in seat 7B, or build your future online,” said Brown. “Real estate transactions are the most significant personal and financial engagement most Americans ever make. In today’s competitive and complex environment, Realtors combine technology with the real-life insight and market knowledge that buyers and sellers need to succeed.”

 

A real estate agents who want to target millennial home shoppers can also take advantage of the new technology offered by  RealBiz Media Group, Inc. (OTC:RBIZ) can be the answer to home shoppers looking online for best deals.

 

According to the company’s web site, Realbiz ‘s  proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry.

It added that they have a wide client base that includes more than 60,000 real estate agents and brokers. Award-winning search engine and social media marketing platform, ReachFactor is one of the company’s many products.

 

RealBiz’s video microsite program offers an end-to-end solution integrating property videos and unique video content that can be easily viewed across all devices.

 

The web site also has an online virtual tour creation and marketing program for real estate agents. The agents can easily create unlimited virtual tours and YouTube videos syndicated to Realtor.com.

The following article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.

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