Google "Project Glass" Promo Uses Kindle Song

Coincidence or copycat?

While watching the scarily impressive video for Google's

brilliant digital glasses project,

, I couldn't help but notice that there was something familiar about it. Not the glasses themselves, but something within the video. Then it hit me: the music sounded an awful lot like a song that appeared in a 2010 commercial for Amazon's

e-reader, the Kindle. It turns out that it

the same tune -- "Lovers' Carvings" by Bibio.

Now this is

a coincidence. Google marketers

didn't see the Amazon commercial, hear the song, fall in love with it, and decide to use it two years later. Companies

copy each other. Italicized sarcasm aside, there is the very likely possibility that Google's ultra-intensive research and analytics department told the marketing team that "Lovers' Carvings" was a good song that evoked emotion and could enhance the power of its video. It wouldn't be the first time Google attempted to pull this off with a catchy tune. This time around, however, Amazon got there first.