Google "Project Glass" Promo Uses Kindle Song
Coincidence or copycat?
While watching the scarily impressive video for Google's (NASDAQ: GOOG) brilliant digital glasses project, Project Glass, I couldn't help but notice that there was something familiar about it. Not the glasses themselves, but something within the video. Then it hit me: the music sounded an awful lot like a song that appeared in a 2010 commercial for Amazon's (NASDAQ: AMZN) e-reader, the Kindle.
It turns out that it was the same tune -- "Lovers' Carvings" by Bibio.
Amazon's Kindle commercial:
Project Glass promo (song begins at 0:33 mark):
Now this is probably a coincidence. Google marketers almost certainly didn't see the Amazon commercial, hear the song, fall in love with it, and decide to use it two years later. Companies never copy each other.
Italicized sarcasm aside, there is the very likely possibility that Google's ultra-intensive research and analytics department told the marketing team that "Lovers' Carvings" was a good song that evoked emotion and could enhance the power of its video. It wouldn't be the first time Google attempted to pull this off with a catchy tune.
This time around, however, Amazon got there first.
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