Avid Technology Inc is a provider of digital media content-creation products and solutions for audio, film, video, and broadcast professionals, as well as artists and creative enthusiasts. Its audio and video solutions are designed to be extensions of the people using them, so that they amplify creativity, speed production processes and provide the science behind the art of making great creative experiences. The Company provides digital media content-creation products and solutions to customers in the three market segments below. Media Enterprises, Professionals and Post, Creative Enthusiasts. Media Enterprises segment consists of broadcast, government, sports and other organizations that acquire, create, process, and/or distribute audio and video content to a large audience for communication, entertainment, analysis, and/or forensic purposes. Professionals and Post segment is made up of individual artists and entities that create audio and video media as a paid service, but who do not distribute media to end consumers on a large scale. This segment includes a wide-ranging target audience that includes: students and teachers in career technical education programs in high schools, colleges and universities, as well as in post-secondary vocational schools, that prepare students for professional media. Creative Enthusiasts segment is made up of individuals who are music, film or video enthusiasts with varying degrees of involvement in content creation, ranging from casual users to dedicated hobbyists, including amateur musicians, disc jockeys and prosumers. For customers in this market segment, it offers audio and video products and solutions at an affordable price. It provides a range of software and hardware products and solutions. The Companys Video products include: Professional Video-Editing Solutions, Consumer Video-Editing Software, Broadcast Newsroom Solutions, Storage and Workflow Solutions. Its Audio products include: Digital Audio Software and Workstation Solutions, Control Surfaces and Live Systems, Instruments and Controllers, Desktop and Studio Monitors, and Music Notation Software. It competes across multiple product lines and market segments with Adobe Systems Incorporated, Apple Inc. and Sony Corporation.