British health food chain shop Holland & Barrett announced that it is opening two online storefronts on Alibaba Group's Tmall.com, China's largest third-party B2C platform for brands and retailers, and Tmall Global, an overseas platform and an extension of Tmall.com for Chinese consumers in China.
(PRWEB UK) 30 August 2015
British health food chain shop Holland & Barrett announced that it is opening two online storefronts on Alibaba Group's Tmall.com, China's largest third-party B2C platform for brands and retailers, and Tmall Global, an overseas platform and an extension of Tmall.com for Chinese consumers in China.
The Holland & Barrett Tmall.com and Tmall Global stores will not only provide healthy supplements, but also offer counseling on the healthy lifestyle.
Holland & Barrett has had a presence in the country in July 2012. The Chinese market, on a growing demand of healthy products, has shown great interest in the well-known Holland & Barrett. Among its sales outside the Britain, the century-old brand has the highest transaction in China.
Providing vitamins, supplements and homeopathy, Holland & Barrett seeks collaboration with an e-commerce platform in China. Opening a flagship store on both Tmall.com and Tmall Global is a start on the brand's e-commerce strategies.
According to iResearch, Tmall.com was China's largest third-party platform for brands and retailers in terms of gross merchandise volume in 2014. At present, China contributes 15% profit to the brand's revenue each year.
For the original version on PRWeb visit: http://www.prweb.com/releases/2015/09/prweb12932488.htm
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