Bakers Square Dishes Up Agency Of Record Duties For HY Connect

CHICAGO, Dec. 16, 2014 /PRNewswire/ -- Bakers Square has selected HY Connect, an independent marketing agency based in the Midwest, as its agency of record. Bakers Square is a family dining restaurant with nearly 50 restaurants throughout the Upper Midwest. It is best known for award-winning pies and freshly prepared comfort food.

"We know how competitive business is in the family and casual dining segments," said HY Connect President Dave Sheehan. "We see some great opportunities to shape and share the Bakers Square story, starting with its strongest equity – The Best Pies in America®."

Bakers Square is part of Nashville-based American Blue Ribbon Holdings (ABRH), parent to Village Inn, O'Charley's, Ninety-Nine and Max & Erma's. 

"We are excited about the future of our Bakers Square restaurants and HY Connect demonstrated they share our vision and enthusiasm for where we can take the brand," said American Blue Ribbon Holdings Family Restaurant Division President Jeff Guido. 

"We look forward to partnering with HY Connect on exciting new Bakers Square marketing programs in 2015 and beyond," said Family Restaurant Division Vice President of Marketing, Cheryl Ahlbrandt.

ABOUT BAKERS SQUARE

At Bakers Square, serving The Best Pies in America® is something guests have counted on over our 40-year history. It is tradition for Bakers Square guests to purchase whole pies for special occasions, birthdays, holidays, or just because Bakers Square pies make every day special. In addition to being the home of "Pie Rush Wednesday®", we offer breakfast all-day and freshly prepared comfort food, making Bakers Square the best choice for daily dining out. Bakers Square has nearly 50 restaurants in Illinois, Indiana, Iowa, Minnesota, Ohio and Wisconsin. 
For more information, visit www.bakerssquare.com.

ABOUT AMERICAN BLUE RIBBON HOLDINGS

American Blue Ribbon Holdings (ABRH) is a diversified restaurant holding company that operates or franchises more than 630 restaurants in 42 states. ABRH brands include O'Charley's, Ninety Nine, Max & Erma's, Village Inn, Bakers Square and Legendary Baking. ABRH is a majority-owned subsidiary of Fidelity National Financial, Inc. FNF. For more information on American Blue Ribbon Holdings visit www.abrholdings.com.

ABOUT HY CONNECT

HY Connect (pronounced H.Y. Connect) is one of the leading independent marketing and communications agencies in the country.  The agency has full service offices in Chicago and Milwaukee, offering advertising, digital strategy and development, earned and social media, media planning and buying and more. HY Connect's metrics driven approach has contributed to significant agency growth.  With $170 million in annualized billings and more than 160 employees, the agency has doubled in the past four years.  Visit hyc.com for more information.

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SOURCE HY Connect