PartyLite Appoints Kathleen Luce Vice President of Marketing & Communication for North America

PLYMOUTH, Mass., Oct. 17, 2014 /PRNewswire/ -- PartyLite, a member of the Blyth family of companies BTH, has announced that Kathleen (Kat) Luce has joined the company as Vice President of Marketing and Communication for North America.  Ms. Luce will be responsible for integrating and maximizing marketing programs to build the PartyLite brand and drive revenue for the company and its independent sales force.   She will work closely with the executive team and departments across the company to develop and execute integrated marketing programs and campaigns to help meet corporate objectives.  Reporting to President of North America Joan Connor, Ms. Luce will be based at PartyLite corporate headquarters in Plymouth, Massachusetts.

Prior to joining PartyLite, Ms. Luce was director of marketing & communication for DTZ, a $1.1 billion global company in the integrated property services industry.

"We are extremely pleased that Kat has joined our team," says Ms. Connor. "Kat not only brings extensive corporate marketing experience to the role, but she also has been a long-time PartyLite customer and party host and was an independent PartyLite consultant for two years – all experiences that have uniquely prepared her for this important role."

A graduate of Northeastern University with a Bachelor of Science in Business Administration, Ms. Luce currently is working toward a Master of Science in Marketing Communication from Boston College.

Robert B. Goergen, Jr., Chief Executive Officer of Blyth, Inc., parent company of PartyLite, and President of PartyLite Worldwide, said, "While Kat will lead our North American marketing efforts, she also will join a worldwide marketing team that is committed to defining and consistently communicating the PartyLite brand worldwide.  PartyLite is poised to be recognized as the brand with the premier social shopping experience, featuring the most innovative and finest home fragrance and decorative candle accessories in the world and Kat will be a key player in achieving that recognition."

About PartyLite
PartyLite is the world's #1 party plan company selling candles, candleholders, flameless fragrance and wax warmers as well as holiday and home decor in 21 countries through independent PartyLite business entrepreneurs. Since 1997, the PartyLite family of consultants, customers and employees has raised more than $14 million for the American Cancer Society and nearly $4 million for Children's Miracle Network. In 2014, PartyLite celebrates 41 years as the global leader in its category and 24 years as a member of the distinguished Blyth family of direct selling companies BTH. PartyLite is one of 53 Direct Selling Association member companies recognized during the 2014 annual meeting for participating in DSA's Code Communication Initiative, focusing on observing and communicating the DSA Code of Ethics as widely as possible. Based in Plymouth, Massachusetts, PartyLite is a member of the Direct Selling Association and the Better Business Bureau. For more information, please visit www.partylite.com.

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SOURCE PartyLite