Kellogg Supports Fight Against Hunger On World Food Day Through Its Global Breakfasts for Better Days™ Initiative

BATTLE CREEK, Mich., Oct. 16, 2014 /PRNewswire/ --

Tweetable Highlights:

• Employees donate & volunteer at hunger relief events worldwide for #WorldFoodDay #feedingbetterdays
• Join Kellogg in the fight against hunger! Give to your local food bank or hunger relief project #feedingbetterdays

Kellogg Company and its employees are once again rallying in support of World Food Day, a day established by the Food and Agriculture Organization of the United Nations to help the one in eight people facing food insecurity across the globe. Last year, Kellogg employees from 28 countries donated nearly 100,000 pounds of food and volunteered to support 94 community programs in recognition of World Food Day. The company and its employees are on track to exceed these totals with this year's activities.

"As a global food producer, we know our foods provide much-needed nourishment to our neighbors in need," said John Bryant, Chairman and CEO, Kellogg Company. "That's why our company is a leading supporter of hunger relief efforts, working to make a meaningful impact across the globe. We have a long history of investing in our communities, following the philanthropic example set by our founder, W.K. Kellogg."

In 2013, Kellogg launched its Breakfasts for Better Days™ initiative, with a goal to provide 1 billion servings of cereal and snacks, more than half of which are breakfast, to children and families around the world by the end of 2016.

Since then, Kellogg and its employees have volunteered at community food banks, supported school breakfast programs for thousands of children, and hosted food drives for hungry families around the world. Through Breakfasts for Better Days, the company has donated more than 400 million servings of products to date, of which 230 million servings were breakfast foods.

Also, in the U.S. last year, Kellogg designated $1 million in grants to Action for Healthy Kids, the Food Research and Action Center, and Share Our Strength, to help increase participation in school breakfast programs. In addition, the Breakfasts for Better Days Disaster Relief Center¹ delivered Kellogg foods to communities affected by devastating tornadoes and widespread flooding.

"World Food Day gives everyone an opportunity to help children and families who are experiencing hunger and food insecurity," said Kris Charles, Vice President, Global Communications and Philanthropy, Kellogg Company. "Together, we can have a tremendous impact in our own communities, by helping more people experience the power of breakfast."

About Kellogg Company
At Kellogg Company K, we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative,  we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany. 

About World Food Day
The Food and Agriculture Organization (FAO) of the United Nations marks World Food Day each year on October 16, the day on which the Organization was founded in 1945. World Food Day was established in 1979, to encourage attention to agricultural food production, stimulate national, bilateral, multilateral and non-governmental efforts to end hunger, and to heighten public awareness of the problem of hunger in the world. The theme of World Food Day 2014 is "Family Farming: Feeding the world, caring for the earth."

¹ The Breakfasts for Better Days Disaster Relief Center is a program of the Kellogg Company Fund.

SOURCE Kellogg Company