Research and Markets: UK Digital Advertising Spend in the Databook - 2014 Report Featuring Google, Microsoft, Yahoo, Facebook, Twitter, YouTube & LinkedIn

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/nwm2jh/databook_q2_2014) has announced the addition of the "Databook Q2 2014: Digital Advertising Spend in the UK" report to their offering.

Online advertising spend in the UK stood at US$10.6 billion by end of 2013, accounting for 39.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 11.3%. This growth is expected to continue in 2014 with brands expected to spend US$11.8 billion, representing an increase of 11.3% over 2013. Over the forecast period (2014-2018), Socintel360 expects online advertising spend to grow at a CAGR of 9.5% to reach US$17.0 billion in 2018, accounting for 46.1% of the total advertising spend.

This report answers the following key questions:

• How is online and mobile advertising expected to grow over the next five years?
• How much is being spent on online advertising by industry?
• How is online marketing budget being allocated and utilized?
• Which marketing objectives are driving the online advertising spend?
• Which online advertising formats are gaining popularity to target consumers?
• Which online sites are gaining / losing market share?

Key Topics Covered:

1 About this Report

2 Online Advertising Spend Market Share Analysis

3 Analysis of Macroeconomic, Business, and Consumer Drivers

4 UK Online Advertising Spend by Marketing Objective

5 UK Online Advertising Spend by Channels

6 UK Online Advertising Spend by Industry

7 UK Online Advertising Spend by Format

8 UK Social Gaming Advertising Spend

9 Market Share Analysis by Online Sites

• Google
• Microsoft
• Yahoo
• Facebook
• Twitter
• YouTube
• LinkedIn

For more information visit http://www.researchandmarkets.com/research/nwm2jh/databook_q2_2014