Reed's New Product Marries Coffee and Kombucha

LOS ANGELES--(BUSINESS WIRE)--

Reed's, Inc. (NYSE MKT: REED) announced today it is adding an organic coffee kombucha product to its line-up of Reed's Culture Club Kombucha, coming to shelves across the country this fall. The new coffee kombucha will be showcased at Natural Products Expo in Baltimore Sept. 18-20^th.

“The kombucha culture is traditionally grown in a tea base. We decided to try to grow the culture in a coffee base instead and were excited by the results. With 83 percent¹ of American adults drinking coffee every day, it made sense for us to marry an organic coffee with our signature long-aged kombucha,” said Chris Reed, founder and CEO of Reed's, Inc. “Recently, we had married coconut water and our Kombucha in a new product launch that is now one of our top-selling varieties. We're excited to share this new category innovation. Our largest distributors have already shown enthusiasm for this new product.”

Instead of growing the kombucha culture in Oolong and Yerba Mate tea as in the other Reed's Culture Club Kombucha products, this new product is grown in brewed organic coffee. According to Reed, this enhances the already bold kombucha drink and creates a unique, delicious flavor. The Reed's team has conducted dozens of rounds of taste testing to make the recipe just right, and long-ages the kombucha to maximize the flavor and nutritional potential.

The nine varieties of raw, live and organic Reed's Culture Club Kombucha, as well as the companies other brands – Reed's Ginger Brews and Virgil's Natural Sodas – are sold nationwide in natural food stores and mainstream grocery stores across the country. For details or online ordering, please visit www.reedsinc.com.

About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed's products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. The company is celebrating 25 years of hand crafting the best sodas in the world, naturally, in 2014.

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Suggested Tweets:

• @ReedsGingerBew introduces coffee kombucha at @NatProdExpo #expoeast.
• New at @NatProdExpo #expoeast – a caffeine jolt to your kombucha thanks to @ReedsGingerBrew
• Add some caffeine to your kombucha with @ReedsGingerBrew at #expoeast.

¹ Food Manufacturing “Consumer Trends: 83 Percent of Americans Drink Coffee.” 4/08/13