NQ Live(TM) Recognized for Innovation in Mobile Marketing & Advertising
DALLAS and BEIJING, Aug. 18, 2014 /PRNewswire/ -- NQ Mobile™ NQ, a leading global provider of mobile Internet services, announced today that NQ Live was named a finalist in the Mobile Marketing & Advertising category of CTIA's annual Emerging Technology (E-Tech) Awards competition. Representing the most innovative and cutting-edge emerging mobile services, solutions and technology, the E-Tech Awards finalists feature the best in areas such as network equipment, M2M and the Internet of Things and the cloud.
The E-Tech Awards ceremony will take place Wednesday, September 10 from 12:30 p.m. - 1:00 p.m. at Studio C.
NQ Live is a connected, always-on Android desktop experience enabled through the wallpaper environment that turns a mundane, static Android wallpaper into an immersive and delightful content experience for consumers while empowering content providers, publishers, and brands with the opportunity to turn every mobile interaction with into an active consumer engagement. NQ Live is a publisher's dream platform going beyond the typical application and the web browser paradigm, and turning the device into a new smartphone experience.
Since launch in October 2013, the technology has been adopted by Sprint to power Sprint Live as well as Sprint Music Live on the HTC One® M8 Harmon Kardon® Edition and Sprint Fit Livesm on the Samsung Galaxy S® 5 Sport, both available exclusively through the carrier.
NQ Live was selected as a finalist based on its ability to drive greater engagement with smartphone users and its power to help brands, carriers, manufacturers, content publishers and developers to customize and deliver their own unique content or experiences in real time.
"We are honored that an esteemed organization such as CTIA has recognized NQ Live as a groundbreaking technology that opens new opportunities for marketers looking for an authentic and interactive way to engage their audiences," stated Gavin Kim, President, International and Chief Commercial Officer, NQ Mobile.
"CTIA awards recognize the best and most innovative products and services for wireless companies looking to improve their operations and their engagement with their customers. Perfectly positioned for retailers to prepare for the holiday buying season, Super Mobility Week attendees will see what will be the next hottest devices and services," said Robert Mesirow, CTIA Vice President and Show Director.
Along with CTIA's two other awards programs, Hot for the Holidays and MobITs Awards, there were almost 300 entries submitted and scored by more than 50 industry experts, analysts and media.
Super Mobility Week attendees and online users will also have the opportunity to choose a "Crowd Favorite" by voting for their favorite product, not just finalists, in each program. Online voting is open now and runs until Monday, September 8 at 5:00 p.m. ET. Super Mobility Week attendees can still vote via text onsite starting September 8 until 10:00 a.m. ET Wednesday, September 10.
Super Mobility Week will take place September 9, 10 & 11, 2014 at the Sands Expo & Convention Center in Las Vegas.
About CTIA Shows
CTIA Shows bring together all industries advanced by wireless technology for intense business, learning and networking. Super Mobility Week (www.supermobilityweek.com) takes place Sept. 9, 10 and 11, 2014 at the Sands Expo and Convention Center in Las Vegas. Twitter: @ctiashows | Facebook: www.ctiashows.com/facebook | LinkedIn: www.ctiashows.com/linkedin
About CTIA
CTIA-The Wireless Association® (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshow. CTIA was founded in 1984 and is based in Washington, D.C.
Twitter: @ctia | Blog: http://ctia.it/Na6erv| Facebook: http://ctia.it/LCm4Nn|
LinkedIn Group: http://ctia.it/Na6cA2| Google+: http://ctia.it/12PfCrO
About NQ Mobile
NQ Mobile Inc. NQ is a leading global provider of mobile Internet services. NQ Mobile is a mobile security pioneer with proven competency to acquire, engage, and monetize customers globally. NQ Mobile's portfolio includes mobile security and mobile games & advertising for the consumer market and consulting, mobile platforms and mobility services for the enterprise market. As of December 31, 2013, NQ Mobile maintains a large, global user base of 481 million registered user accounts and 136 million monthly active user accounts through its consumer mobile security business, 107 million registered user accounts and 20 million monthly active user accounts through its mobile games & advertising business and over 1,250 enterprise customers. NQ Mobile maintains dual headquarters in Dallas, Texas, USA and Beijing, China.
Investor Relations
NQ Mobile Inc.
Email: investors@nq.com
Phone: +1 469 310-5281
+852 3975 2853
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SOURCE NQ Mobile Inc.
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