Glu Sets Company Revenue, Download and DAU Records with Dino Hunter: Deadly Shores and Kim Kardashian: Hollywood

Glu Sets Company Revenue, Download and DAU Records with Dino Hunter: Deadly Shores and Kim Kardashian: Hollywood
Simultaneously achieved #1 and #3 Top Free App in the U.S. App Store for iPhone

San Francisco, Calif. - July 16, 2014 - Glu Mobile Inc. GLUU, a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced that its recent title releases have helped the company establish new company records in terms of revenue, downloads, and daily active users (DAU). Released on July 10^th, Dino Hunter: Deadly Shores quickly achieved the #1 Top Free App ranking on the App Store for iPhone in 9 countries and set company records for global single-day downloads. Kim Kardashian: Hollywood, released on June 25^th, achieved the company's new single-day revenue record for an individual title, surpassing the previous record set by Deer Hunter 2014. The title has surpassed this previous single-day revenue record for 16 of the last 18 days.

The success of these two new titles has helped Glu achieve new single-day records for overall revenue and DAU.

Glu milestones include:

• Single-day total company revenue record
• Highest single-day DAU in company history (10M+)
• Glu overall single-day revenues exceeding the previous one-day record each of the last 18 days
• Dino Hunter: Deadly Shores and Kim Kardashian: Hollywood simultaneously achieved #1 and #3 chart position on U.S. App Store Top Free for iPhone

Dino Hunter: Deadly Shores milestones include:

• Single-day Glu record of (1.5M+) downloads globally from an individual Glu title
• Glu record (5.7M+) downloads in first 5 days of global release

Kim Kardashian: Hollywood milestones include:

• Record single-day revenue from an individual title, surpassing previous record set by Deer Hunter 2014
• Single-day revenues have exceeded Deer Hunter 2014's previous single-day revenue record for 16 of the last 18 days
• Reached #5 U.S. App Store Top Grossing chart position for iPhone
• Highest sustained ARPDAU for a single Glu title in its initial 18 days of worldwide release

"I am delighted to see our company's strategy and focus on improving monetization continue to drive our underlying metrics to new highs," said Niccolo de Masi, CEO, Glu Mobile.

de Masi continued, "I am extremely proud of Glu's unique ability to deliver on hit games simultaneously in both the casual and hardcore genres." 

"Glu has unique breadth in our portfolio of proven and highly popular game engines. When combined with the right IP we are able to increase the probability of engendering global top grossing titles such as Kim Kardashian: Hollywood, Dino Hunter: Deadly Shores and Deer Hunter 2014."

Dino Hunter: Deadly Shores is available for free from the App Store on iPhone, iPad, or iPod touch at http://bit.ly/1qVJX5J, on Google Play at http://bit.ly/1pZD1F4, and on the Facebook App Center at http://on.fb.me/1sxViXg. The Kim Kardashian: Hollywood App is free to download from the App Store on iPhone, iPad, or iPod touch at http://bit.ly/1soWj7N and on Google Play at http://bit.ly/UcnHGJ.

About Dino Hunter: Deadly Shores
Journey to a hidden island to hunt the most ferocious animals in history. Encounter beasts long thought extinct, from the lumbering stegosaurus to the terrifying T-Rex. Enter the weapon shop and choose from an impressive arsenal including assault rifles, shotguns, rocket launchers and other exotic weapons to take on the killer beasts.

About Kim Kardashian: Hollywood
Rise from the ranks of clothing store fashion consultant to basking in the spotlight at the hottest events with Kim Kardashian West herself. Players experience the drama and excitement of earning Hollywood notoriety by completing projects and tasks that lead to new career opportunities.

The revenue and ARPDAU milestones set forth in this press release were calculated on a non-GAAP basis consistent with the methodology utilized by Glu historically.

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About Glu Mobile
Glu Mobile GLUU is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as CONTRACT KILLER, DEER HUNTER, ETERNITY WARRIORS, and FRONTLINE COMMANDO on a wide range of platforms including iOS, Android, Windows Phone, and MAC OS. Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with a major office outside Seattle, and international locations in Canada, China, India, Japan, Korea, and Russia. Consumers can find high-quality entertainment wherever they see the 'g' character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at Facebook.com/glumobile.

Cautions Regarding Forward-Looking Statements

This press release contains certain "forward-looking statements" related to the business of Glu Mobile Inc., including statements regarding Glu's unique ability to deliver on hit games simultaneously in both the casual and hardcore genres and that when combined with the right IP Glu is able to increase the probability of engendering global top grossing titles. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop free-to-play games for smartphones, tablets and next-generation platforms; and the risk of product delays. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

Dino Hunter: Deadly Shores, CONTRACT KILLER, DEER HUNTER, ETERNITY WARRIORS, FRONTLINE COMMANDO, GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc.

Media Contacts
Jason Enriquez
Glu Mobile Inc.
PR@glu.com
(415) 800-6263

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