Garden of Eatin'® Puts Its Chips on the Table -- Asks Fans to Help Rename the Tortilla Chip Bowl Game

LAKE SUCCESS, N.Y., June 13, 2014 /PRNewswire/ -- Garden of Eatin'^®, a brand of The Hain Celestial Group, Inc. HAIN and the #1 natural and organic tortilla chip brand, adds its name to the list of brands vying for sponsorship of the next Tortilla Chip Bowl Game. The brand has proposed renaming the iconic game the "Non-GMO Tortilla Chip Bowl."

College football is changing: players are getting bigger, stronger, and faster.  Similarly, Garden of Eatin'® has been able to develop a better tortilla chip -- although it got there without the use of Genetically Modified Organisms ("GMOs").  Made with organic and Non-GMO Project verified ingredients, Garden of Eatin'® brand tortilla chips offer fans a better snack alternative and the ultimate party chip, putting the "fiesta" back in the Arizona bowl game.

Garden of Eatin'^®calls on fans to help them raise $25,000,000.00 to be part of this year's New Year's Eve game via an Indiegogo crowd funding campaign.  If the goal is reached, Garden of Eatin'® will make an offer for the naming rights to this prestigious bowl game.

"There's no time to waste with any other substitute, it's time to send in Garden of Eatin'^®.  Since we spend our money on sourcing the highest quality non-GMO ingredients for the brand, we need your help to get us in the game so we'll be ready when we get the call," said Maureen Putman, President -- Grocery & Snacks, Hain Celestial US and self-appointed chip marketing officer of Hain Celestial.

Garden of Eatin' varieties include Garden of Eatin'^® Blue Corn Tortilla Chips and Garden of Eatin'^® Red Hot Blues Tortilla Chips. For more information on the Garden of Eatin'^® brand and how you can help it sponsor the next Arizona bowl game, visit: www.facebook.com/gardenofeatin.

The Hain Celestial Group, Inc.
The Hain Celestial Group HAIN, headquartered in Lake Success, NY, is a leading organic and natural products company in North America and Europe.  Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®, Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Rudi's Organic Bakery®, Gluten Free Cafe™, Hain Pure Foods®, Spectrum®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®, Yves Veggie Cuisine®, Europe's Best®, Cully & Sully®, New Covent Garden Soup Co.®, Johnson's Juice Co.®, Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®, Danival®, GG UniqueFiber®, Tilda®, Akash Basmati®, Abu Shmagh®, JASON®, Avalon Organics®, Alba Botanica® and Queen Helene®.  Hain Celestial has been providing A Healthier Way of Life™ since 1993.  For more information, visit www.hain.com.

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SOURCE The Hain Celestial Group, Inc.