PBteen Announces Collaboration With Free-Spirited Designers and Texas Sisters Amie and Jolie Sikes of the Junk Gypsies

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SAN FRANCISCO--(BUSINESS WIRE)--

PBteen, a member of the Williams-Sonoma, Inc. WSM portfolio of brands, announced today an exclusive collaboration with Amie and Jolie Sikes of Junk Gypsy, the two-sister design team from Texas well-known for their free-spirited lifestyle and design philosophy. Inspired by a funky, fun and fringe-loving attitude, the Junk Gypsy Collection for PBteen includes an eclectic assortment of home furnishings, décor and decorative accessories. Customers can sign up for emails today at PBteen.com to get a glimpse of the collection, and pre-orders are available beginning July 31, 2014.The full assortment will be available online September 17, 2014.

The Junk Gypsy Collection for PBteen consists of products that infuse Junk Gypsy's dream-big, southern roots with PBteen's signature style, and is translated into an inspired collection of bedding, wall décor and decorative accessories that create a room with a colorful and wild-at-heart aesthetic.

"Junk Gypsy started with grassroots dreams and a truckload of old junk, and more than a decade later my sister, my mom and myself have made more of our dreams come true than we ever thought possible,” said Junk Gypsy co-founder Amie Sikes. “We truly had to hold onto the belief that "if we build it, they will come, and when PBteen came calling we couldn't have been happier or more flattered!”

“At PBteen we've truly found our "kindred design spirits" and a group of people with the big heart and soul that we knew could (and would) completely capture the spirit of Junk Gypsy,” said Junk Gypsy co-founder Jolie Sikes. “The collection that we've crafted through PBteen represents that great American need to set out in search of wide open spaces. We feel like this collection emphatically says, "blaze a trail and dream that big ol' dream!"

The Junk Gypsy Collection for PBteen will be featured in the Thursday, July 31 episode of Amie and Jolie's television series, “Junk Gypsies,” which premieres tonight on the Great American Country network at 9/8c.The sophomore season of the series follows Amie, Jolie and the rest of the Junk Gypsy family as they take their rebellious spirit and unusual design philosophy on a special mission to find junk and use it to transform spaces for homeowners, country music artists and Hollywood stars. The July 31 episode featuring the Junk Gypsy Collection for PBteen gives a behind-the-scenes look at Amie and Jolie styling the new line's Texas photo shoot.

“The larger-than-life, whimsical and family-oriented philosophy behind the Junk Gypsies is so inspiring,” said Jill LaRue-Rieser, Senior Vice President for PBteen. “Amie and Jolie's dream-big mantra is a way of life and that's reflected in this new collaboration. We're honored to be featured on the show and can't wait for everyone to get an on-screen sneak preview of our collection.”

Standout pieces in the Junk Gypsy Collection for PBteen include the Follow Your Heart and Rockin' Ruffle bedding assortments, featuring decorative pillows, wall art and lighting. The country-inspired, inspirational-themed sheet sets, shams and duvets with feminine details, along with accessories like the Follow Your Arrow Fringe Table Lamp and Rhinestone Cowgirl Horns, bring any space a sense of wanderlust found on the open road.

Launch Details:

  • Sign up to receive emails at PBteen.com and to get a sneak peek of the Junk Gypsy Collection for PBteen - http://www.pbteen.com/JunkGypsy. Pre-orders will begin July 31, and the full selection of products will be available at www.PBteen.com on September 17
  • Season 2 of “Junk Gypsies” premieres today, 9/8c, on Great American Country
  • Catch a behind-the-scenes look at Amie and Jolie and the collection on the July 31st episode of “The Junk Gypsies” which airs Thursdays, 9/8c
  • The collection will be featured in PBteen stores nationwide starting September 19, and at a special pop-up shop at Junk Gypsy Headquarters in the fall
  • The PBteen catalog will feature the collection and be in homes across the country on September 23

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at fourteen U.S. retail stores. PBteen currently offers international shipping to customers worldwide. The PBteen e-commerce site features Wishlist and StyleHouse, a special section with design tools, a room planner, free downloads, a music player, and a design library with decorating tips. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram and its blog PBteen ♥. Additionally, PBdorm has a dedicated Facebook, Pinterest and Instagram presence, as well as a blog Style Major. PBteen is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids' furniture and baby registry), PBteen (girls' bedding and boys' bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home) – are marketed through e-commerce websites, direct mail catalogs and 589 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide and has an unaffiliated franchisee that operates 27 stores in the Middle East.

ABOUT JUNK GYPSY

In 1998 Texas sisters, Amie and Jolie Sikes, and their mom, Janie, started The JUNK GYPSY Company with a dream, love of the open road and a slight flea market addiction. Staying true to their core values, the Sikes family has built a successful business that beckons to the free spirit and dreamer in everyone. In addition to designing, creating and building merchandise – everything from apparel to jewelry to custom furniture – the family hosts events like the bi-annual Texas cowpasture tradition JUNK-o-RAMA Prom, and is called upon to create and transform spaces for country music artists and Hollywood stars. Projects include Miranda Lambert's tour bus, wedding reception and developing her signature logo; Dierks Bentley's Airstream; Sadie Robertson's Sweet Sixteen party and many other events ranging from backstage lounges to stage couture. The JUNK GYPSY Company now includes a television series on Great American Country, entitled "JUNK GYPSIES," and several specials including: “Endless Yard Sale” and “Garage Sale Wars” on HGTV. Catch the JUNK GYPSIES every Thursday night 9/8c on Great American Country. For more information about The JUNK GYPSY Company and the JUNK GYPSY store in Round Top, Texas please visit www.gypsyville.com.

PBteen
Leigh Oshirak, 415-438-8106
Vice President, Public Relations & Marketing Communications
loshirak@wsgc.com

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