Kay® Jewelers Interactive Promotion Encourages Fans to Share Special Moments that Celebrate Motherhood

AKRON, Ohio, May 5, 2014 /PRNewswire/ -- Kay® Jewelers is celebrating the cherished bond between mother and child with a special promotion leading up to Mother's Day. The Kisses4Mom Promotion invites customers to share photos reflecting the love they have for the moms in their lives and the special moments shared with them. They will then be entered for a chance to win beautiful jewelry prizes.

Now through May 8th, the Kay® Jewelers Facebook® page will post an engaging image, refreshed daily, that incorporates the prize of the day and heartwarming moments depicting how we show mom our love. To enter the Promotion, visitors must first "like" the Kay® Jewelers Facebook® page. From there they will be instructed on how to upload their photos. Once the photos have been successfully uploaded, participants will be eligible to win an elegant jewelry prize.

Participants can also enter the Promotion by following Kay® Jewelers on Twitter® and tagging the @KayJewelers handle using the special promotion hashtag, #Kisses4MomPromo. Seven Promotion winners will be selected daily, five from Facebook® entries and two from Twitter® entries.

At the conclusion of the Promotion, the submissions will be compiled, and a selection will be used to create a unique Mother's Day cover photo on the Kay® Jewelers Facebook® page.

"We are pleased to announce the launch of the Kisses4Mom Promotion, which invites fans to express their love for every mom in their lives and celebrate them in a unique and engaging way," said Kimberly Kanary, Vice President of Public Relations and Social Media, Kay® Jewelers. "Not only will customers have a chance to show mom how much they care by sharing a photo of a treasured moment that reflects their special bond, they'll also have the chance to win beautiful and meaningful jewelry gifts for her as well."

There is no purchase necessary to enter. You must be 18 or older to enter. For more information on the "Kisses4Mom" Promotion, including Official Rules, visit https://www.facebook.com/KayJewelers.

About Kay® Jewelers

Kay® Jewelers, the number one jewelry store in America, is conveniently located in malls and off-mall shopping centers across the country. Kay® Jewelers is operated by Akron, Ohio-based Sterling Jewelers Inc. The Company operates Kay® Jewelers among its more than 1,400 stores in all 50 states and has more than 19,000 employee team members.  Sterling is a subsidiary of the Bermuda-domiciled Signet Jewelers Limited SIG, the largest specialty retail jeweler in the U.S. and the U.K. For additional information on Kay® Jewelers visit www.Kay.com, like us on Facebook® at www.facebook.com/KayJewelers, follow us on Twitter® at www.twitter.com/KayJewelers or subscribe to our YouTube channel at www.youtube.com/KayJewelers.

SOURCE Kay Jewelers