NCM Media Networks, America's No. 1 weekend network and the largest national cinema network reaching moviegoers on-screen, on-site, online and on the go, will host its third annual The Bigger Picture cinema upfront event in New York City during Broadcast Week.
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Who: |
NCM Media Networks | ||
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What: |
The Bigger Picture Cinema Upfront Event |
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Hosted by Frank Caliendo and featuring a few of his Hollywood friends, NCM's The Bigger Picture upfront event will present new ways for brands to easily make the big screen's content, reach and engagement part of an upfront video strategy. Experts are calling the 2014-2015 movie season the perfect storm, and Matt Bean of Entertainment Weekly will give an exclusive look at the potential blockbusters coming to a theater near you. |
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When: |
Wednesday, May 14, 2014 | ||
| Doors Open at 12:00 p.m. | |||
| Presentation begins at 12:30 p.m. | |||
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Where: |
AMC Lincoln Square movie theater | ||
| 1998 Broadway (between 67th & 68th Streets) | |||
| New York, NY 10023 | |||
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(NCM will provide bus transportation from the Turner upfront event at the Hammerstein Ballroom to the AMC Lincoln Square for our invited guests) |
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About National CineMedia (NCM)
National CineMedia (NCM)
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
NCM presents cinema advertising across the nation's largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc. AMC, Cinemark Holdings, Inc. CNK, Regal
Entertainment Group RGC and other leading regional theater
circuits. NCM's theater advertising network covers 187 Designated Market
Areas® (49 of the top 50) and includes over 19,800 screens
(approximately 19,000 digital). During 2013, approximately 710 million
patrons (on an annualized basis) attended movies shown in theaters in
which NCM currently has exclusive cinema advertising agreements in
place. NCM Digital offers 360-degree integrated marketing opportunities
in combination with cinema, encompassing 39 entertainment-related
websites, online widgets and mobile applications. National CineMedia,
Inc. NCMI owns a 46.1% interest in and is the managing member
of National CineMedia LLC. For more information, visit www.ncm.com.
(NCMI-A)
Twitter: @NCMNews,
#NCMUpfront
NCM Media Networks
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
or
Leslie
Obletz, 212-931-8119
leslie.obletz@ncm.com
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