Family Dollar Expands Food Assortment

MATTHEWS, N.C.--(BUSINESS WIRE)--

Family Dollar FDO, one of the fastest-growing discount retail chains in the country, announced today it is introducing more than 400 new food items in each of its more than 8,000 stores across the country.

“At Family Dollar, our focus is solely on our customer. It's important for us to constantly evaluate our assortment, making sure that we have the products and National Brands that are relevant to her and her family, always at a great everyday value,” said Jason Reiser, Family Dollar Executive Vice President and Chief Merchandising Officer. “I am excited to add these new food items to our already robust assortment, and I am confident that our customers will be impressed by the expanded selection we have to offer.”

As part of the new food rollout, television personality, best-selling author and chef, Pat Neely, will participate in several special events to spread the word about the great values customers can find in-store, including:

• A recipe challenge to make a meal for four for just $15.00, with a grand prize of cooking with Pat Neely in his Memphis home;
• A special joint-program with Feeding America aimed at giving children a healthy start to the day

“Good, homemade food that's made from the heart is what I'm all about. I am thrilled to team up with Family Dollar as they add even more quality food choices to their store shelves,” Pat Neely explained. “Whether you're making a quick weeknight meal, a fun lunch for your kids or a side for your family reunion, Family Dollar has everything you need to make your dish delicious, all at everyday low prices.”

“Pat brings a down-to-earth style and flair that resonates with Family Dollar and our customers,” continued Mr. Reiser. “We are excited to welcome Pat to the Family Dollar family. He's a great ambassador for us as we expand our food assortment.”

While in their local, neighborhood store, customers will also find newly lowered prices on 1,000 items that they need, every day on brands like Kraft®, Hellman's®, Ragu® and others. These new, low prices can be found in every department throughout the store, from food to home cleaning and laundry care, as well as housewares and apparel.

Stay up-to-date on everything Family Dollar has to offer, including hours of operation, recipes, coupons and contests at www.facebook.com/familydollar or Twitter at @myfamilydollar. Customers can check the hours of their local Family Dollar stores at www.familydollar.com.

About Family Dollar

For more than 50 years, Family Dollar has been providing value and convenience to customers in easy-to-shop neighborhood locations. Family Dollar's mix of name brands, and quality, private brand merchandise, appeals to shoppers in more than 8,100 stores in rural and urban settings across 46 states. Helping families save on the items they need with everyday low prices creates a strong bond with customers who refer to their neighborhood store as “my Family Dollar.” Headquartered in Matthews, North Carolina, just outside of Charlotte, Family Dollar is a Fortune 300, publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com.