Joingo Powers Affinity Gaming's A-Play Connect Mobile App Featuring Play4Fun Network™

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SAN JOSE, Calif. & LAS VEGAS--(BUSINESS WIRE)--

Mobile engagement company Joingo announces the launch of Affinity Gaming's A-Play Connect mobile app, featuring the Play4Fun Network™ from Williams Interactive LLC, a wholly owned subsidiary of Scientific Games Corporation SGMS.

A-Play Connect brings together Affinity Gaming's A-Play Club loyalty program, the most popular free slot games from Williams Interactive, in-app hotel and event bookings, plus special promotions and location-based offers made deliverable to mobile devices using Joingo's patented technology. A-Play Connect is available now on iPhone®, with tablet and Android® apps to launch later this month.

“It's reported that over the next five years, the number of mobile and/or tablet owners using their devices to gamble will increase by 100 million. Casino operators like Affinity who establish a strong mobile presence early on, even through a play-for-fun offering, will reap the benefits, now and in the future, as mobile gaming is posed to become a lucrative revenue stream,” said Joingo's CEO, Steve Boyle. “Together, Joingo technology and the Williams Interactive product catalog provide the strongest combined force for success.”

“Mobile commerce is strategically critical for our businesses,” said David Ross, Chief Executive Officer of Affinity Gaming. "Joingo has been a strategic partner that has delivered an integrated mobile platform, allowing us to leverage their state of the art technology to foster better relationships with our guests."

About Joingo®

Joingo is a mobile engagement company based in San Jose, CA with offices in Nevada. Joingo's patented technology targets smartphones and tablets, using the latest in native and web apps, SMS, location-based services and more. Joingo allows brands to reach 98% of all mobile users with highly personalized and interactive mobile marketing campaigns that drive increased reach, loyalty, and revenue. For more information about Joingo, visit www.joingo.com, on Facebook, or Twitter @joingo_com.

About Williams Interactive

Williams Interactive LLC, a wholly owned subsidiary of Scientific Games Corporation, provides turnkey solutions to the global iGaming industry, from the white-label Play4Fun Network™ free-play iGaming and marketing platform, to its Remote Game Server integration that provides real-money gaming sites access to an expansive portfolio of world-famous casino games. Williams Interactive provides a robust library of proven WMS Gaming and Barcrest slot themes to the iGaming industry including Gold Fish™, Super Jackpot Party™, Rainbow Riches®, Zeus™ and numerous licensed entertainment games, in addition to fan-favorite game engines Colossal Reels™, Money Burst™ and Super Multi-Pay™ already popular with many online players.

More information on Williams Interactive can be found at www.williamsinteractive.com and on the Company's YouTube® and LinkedIn™ channels.

About Affinity Gaming

Affinity Gaming is a diversified casino gaming company headquartered in Las Vegas, Nevada. The Company's casino operations consist of eleven casinos, five of which are located in Nevada, three in Colorado, two in Missouri and one in Iowa. Additionally, Affinity Gaming provides consulting services under an agreement to support the operations of the Rampart Casino at the JW Marriott Resort in Las Vegas. For more information about Affinity Gaming, please visit its website: www.affinitygaming.com.

Joingo®
Evelyn Nelson, 888-400-5085
Marketing Coordinator
evelyn@joingo.com

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