Market Overview

re:group Brings Home Gold and Silver Local ADDY® Awards

ANN ARBOR, MICH., February 14, 2013—On Friday, February 8, re:group was recognized as an honoree at the Greater Flint ADDY® Awards, an annual awards competition hosted by the American Advertising Federation. Client creative for DTE Energy, Fave™ Juice Company, HealthPlus of Michigan and OSRAM Opto Semiconductors was recognized.
 
The Greater Flint ADDY® Awards is part of a three-tier national competition, where Gold honorees from local ad clubs will go on to compete for district, and then national titles.
 
See below for a recap of re:group awards:
 
Gold ADDY®

  • DTE Energy 'Know Your Own Power' campaign in the Integrated Campaign category
  • Fave™ Juice Company packaging design in the Sales Promotion, Packaging – Campaign category
  • HealthPlus of Michigan's 'Tumble' television spot in the Integrated Campaign category
  • HealthPlus of Michigan's 'HealthPlus Difference' in the Integrated Campaign Category



 
Silver ADDY®

  • OSRAM Opto Semiconductors PASS identity in the Elements of Advertising – Visual Logo category



 
The winners of Gold ADDY® Awards are now eligible for competition at the district level, which reviews all premier entries from 16 affiliate advertising clubs in Michigan, Indiana and Illinois. The district judging will take place in Muncie, Ind. on Thursday, March 14.
 
'We are thrilled to be recognized by the Flint ADDY® Awards for all of our hard work this past year,' said Carey Jernigan, vice president at re:group. 'We cannot wait to present our Gold ADDY® contenders at the district level this March!'
 
About re:group
re:group is an integrated marketing agency based in Ann Arbor, Mich. that helps companies transform their brands and grow their businesses. re:group works collaboratively to provide strategic clarity, insightful creative and digital and traditional marketing programs that build brand engagement and business value. We specialize in generating results for franchise, health care and financial services companies.
 
About the ADDY® Awards
Conducted annually by the American Advertising Federation (AAF), the local ADDY® Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the National ADDY® Awards competition. Entry in your local ADDY® competition is the first step toward winning a National ADDY®.

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