PITOOEY! CEO Appears in Radio Interview to Promote the Release of the App in the Apple iTunes App Store (changing its name from White Dental Supply)

PHOENIX, Feb. 1, 2013 /PRNewswire/ -- PITOOEY! WITD ("The Company") CEO Jacob DiMartino appeared on the North Scottsdale Chamber of Commerce's weekly radio program on 1100 KFNX to discuss the success of Choice One Mobile, Inc. a subsidiary of "The Company" and to promote the exciting release of the PITOOEY!™ mobile app in the Apple iTunes App Store on January 28^th. Mr. DiMartino emphasized the powerful trend towards more widespread mobile usage by consumers and illustrated how PITOOEY!™ is in the optimum position to capitalize on this trend with the release of the mobile application.

In the interview, Mr. DiMartino expressed his excitement for the future of PITOOEY!™ "[PITOOEY!] is the app that you're going to use when you are ready to spend money in the next 30 minutes. It allows consumers to profile themselves, and it gives every business out there, even the little guy, an opportunity to market their products. It allows businesses to communicate with consumers on a level that we have never seen before."

Further on in the interview, Mr. DiMartino describes the challenges encountered in the social and mobile marketing space and how PITOOEY!™ overcomes these hurdles to help its partners succeed. He also delves further into the functionality of the PITOOEY!™ app, summarizing its impact by saying, "There is nothing out there like it. PITOOEY!™ changes how businesses and consumers interact by giving more control to the consumer, which in turn creates better results for the business."

To listen to the interview in its entirety, go http://pitooey.com/2013/01/31/jake-dimartino-interview-with-joe-gallie-on-independent-radio-1100-in-north-scottsdale/

To download the app, go to http://itun.es/us/ilLxJ.i

For further information, please visit www.pitooey.com.

About White Dental Supply, Inc.

The name of White Dental Supply, Inc. will change to PITOOEY!, Inc. effective February 7, 2013. White Dental Supply is an Internet marketing company that leverages its proprietary technology to assist companies in establishing and developing a presence on the Internet. The company's offerings come from two distinct, yet synergistic, business groups, Choice One Mobile and PITOOEY!™ Mobile. Choice One Mobile offers various services regarding content creation, search engine optimization, social media management, and mobile platform optimization using "Mobile Caviar". PITOOEY!™ is a cloud-based, comprehensive, searchable database for text message Business-to-Consumer offers. On the PITOOEY! platform, a partner may upload messages into the database, which users "pull" according a profile based on the consumer's interests, previous purchases, current location, etc. PITOOEY!™ provides a service to users, as well as an engagement tool for businesses.

For more information, please visit www.Pitooey.com.

Forward-Looking Statements
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

White Dental Supply, Inc. Contact:
Investor Relations
InvestorRelations@pitooey.com

SOURCE PITOOEY!