Market Overview

MaxTradeIn Expands into Cincinnati, Hires Former ChaCha and Overstock.com Executive

INDIANAPOLIS--(BUSINESS WIRE)--

MaxTradeIn™, the free online marketplace giving car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is now available to customers and dealerships in Cincinnati.

The company has experienced rapid growth since first launching in Indianapolis in late 2012. More than 1,000 cars were listed on MaxTradeIn in just two months, and 36 Indianapolis franchise dealers have partnered with the company to compete for sales and trade-ins.

In addition to launching in new markets, the company is announcing that Shawn Schwegman has joined MaxTradeIn as Chief Operating Officer. Schwegman, who has served as Chief Marketing Officer for online question and answer service ChaCha and both Chief Technology Officer and Vice President of Marketing for Internet retailer Overstock.com, will be instrumental in guiding MaxTradeIn's continued expansion into new markets and will play a key role in operational management, marketing, sales and business development.

“The massive growth experienced by companies like ChaCha and Overstock.com is largely due to Shawn's leadership,” said Justin Bates, co-founder and CEO of MaxTradeIn. “You don't often come across people with Shawn's proven track record for growing and scaling companies to the next level and beyond. We couldn't be more excited to have him join the MaxTradeIn team.”

As CMO of ChaCha, Schwegman was responsible for growing the company's customer base from 12 million monthly visits to more than 80 million monthly visits in fewer than three years, catapulting ChaCha into a top 50 U.S. website and top five U.S. mobile website.

During Schwegman's five years at Overstock as CTO, and before that, as Vice President of Marketing, the company grew from $10 million in sales to more than $800 million.

Schwegman joins a MaxTradeIn leadership team with more than 50 years combined experience in the automotive sales industry.

MaxTradeIn offers consumers an easy way to receive multiple offers from car dealers in their area during a free 48-hour listing period, eliminating the stress of negotiating with several dealers or relying on suggested book values of their vehicle's worth. For dealerships, MaxTradeIn delivers high-quality consumer leads who want to trade-in or sell their used car and purchase a new car, facilitating a lower cost of acquisition for their used car inventory.

“We've been able to increase our used car inventory without going to the auctions, which saves money by eliminating auction fees and travel expenses,” said Brett Rozzi, General Manager for Penske Chevrolet. “What's more, we're able to acquire specific vehicles that we can't always find via commercial avenues.”

To learn more about MaxTradeIn or to list your vehicle, visit http://www.maxtradein.com/.

About MaxTradeIn
MaxTradeinTM eliminates the most undesirable part of the new car buying process for consumers – the stressful haggling experience with their trade-in. MaxTradeInTM empowers car owners to trade in or sell their vehicle for the highest price or best value, while providing franchise dealerships with highly qualified leads and long-term customer relationship opportunities. For more information, visit http://www.maxtradein.com/.

Dittoe PR for MaxTradeIn
Eric Kokonas, 317-202-2280 X 17
eric@dittoepr.com

 

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