Market Overview

Upfront Marketplace for Digital Video Programming to Feature New Content from AOL, Digitas, Google, Hulu, Microsoft Advertisting and Yahoo!, as Well as 12 Other Leading Web Publishers

NEW YORK--(BUSINESS WIRE)--

As smartphones, tablets, laptops, PCs and connected televisions increasingly become go-to platforms for consumers to access their favorite video entertainment, news and sports programing, the Interactive Advertising Bureau (IAB), today revealed the schedule for the second annual Digital Content NewFronts, which will be held April 29 through May 3 in New York City. This weeklong series of presentations from digital content powerhouses promises to entice marketing and ad agency executives to view the latest opportunities available for brands to expand their consumer reach on digital platforms. IAB is managing the logistics for this highly anticipated event.

The Digital Content NewFronts six founding media partners – AOL, Digitas, Google, Hulu, Microsoft Advertising and Yahoo! – will host events that feature native digital video content, alongside 12 other leading online publishers. Top ad-supported digital video publishers were invited to present at the event based on a survey conducted by the IAB among the top 200 ad agency media buyers.

Presenting publishers range from top digital native players represented by the founding partners, as well as some of the greatest networks in television history, several of the world's best-known print publishers, as well as a select group of leading digital start-ups. In addition to AOL, Digitas, Google, Hulu, Microsoft Advertising and Yahoo!, those on the slate to showcase original programming include Alloy Digital, Blip, Buzzmedia, CBS Interactive, Condé Nast Entertainment, Crackle at Sony Pictures Television, Digital Broadcasting Group, Disney Interactive, VEVO, Wall Street Journal, The Weather Company and Zynga. Each partner will host and manage their own independent, invitation-only event.

                             
         

Monday,

April 29

 

 

Tuesday,

April 30

 

Wednesday,

May 1

 

Thursday,

May 2

   

Friday,

May 3

   

8:00AM-

11:00AM

   

Wall Street

Journal

  Hulu      

Disney

Interactive

    Alloy Digital
   

11:30AM-

5:30PM

   

The Weather

Company

 

Digital

Broadcasting

Group

  Blip  

Digitas

   

Crackle at

Sony Pictures

Television

   

2:00PM

-5:00PM

    Microsoft Advertising   AOL   Condé Nast Entertainment         Buzzmedia
   

6:00PM-

9:00PM

    Yahoo!  

CBS

Interactive

  Google   VEVO (6-8)     Zynga
                 

To learn more about the event, please visit http://www.iab.net/digitalcontentnewfronts.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit: www.iab.net.

IAB Media Contact
Laura Goldberg, 347-683-1859
laura.goldberg@iab.net

 

Around the Web, We're Loving...

Partner Network

Get Benzinga's Newsletters

Benzinga Professional