Market Overview

Minimizer Launches Mobile Web Site & Revamped Social Media Strategy

The rural Minnesota company keeps up with the times by connecting with customers via social media.

Blooming Prairie, Minnesota (PRWEB) January 02, 2013

Minimizer continues to make significant investments in technology with the launch of their new mobile website and new social media campaigns.

The new mobile website is custom tailored to render better than the full-size website on any mobile device. It allows users to call, email, browse products and view related photos more easily from a mobile device than the full-size standard web site.

The new mobile site also allows one touch access to Minimizer's social media campaigns on Twitter, Facebook, and YouTube. Users can also sign-up for Minimizer's eNewsletter, and view Minimizer's tradeshow schedule so they can better connect with Minimizer and its distributors.

“Our demographic is so mobile, truckers are always on the road," says Craig Kruckeberg, Chief Visionary Officer of Minimizer. “We needed to launch a mobile site that would render better on truckers' mobile devices in their hands and in their trucks. The new mobile site allows for a seamless digital interaction with our target market.”

The new social media campaign is designed to provide more pertinent information to end-users. The campaigns will include not only information about Minimizer but also industry news and updates. The campaigns on Facebook and Twitter will also include contests with prizes, milestone prizes, day-to-day following of the mobile Innovation & Training Trailer, and more videos.

“The new social media campaigns will create more of a conversation with truckers,” continued Kruckeberg, “We want to better engage our target demographic, engage them with more useful information, and increase the numbers of our Facebook and Twitter followings.”

The new mobile website and social media strategies leverage a significant amount of “one touch” technology for calling, emailing, and engaging in the social media marketing of Minimizer.

Enhance and protect your vehicle with Minimizer products. The toughness is unmatched as seen on this Minimizer promotional video entitled “Tested & Tortured”.

To order Minimizer products find a distributor by clicking here. Minimizer poly fenders and related products are available through exclusive Minimizer distributors.

For more information or to contact a dealer, call us at (800) 248-3855 or visit our website or email us at info(at)minimizer(dot)com.

About Minimizer
Headquartered in Blooming Prairie, Minn., Minimizer manufactures poly truck fenders, poly toolboxes, customized mud flaps, and bracket kits. Family owned and operated for nearly three generations, Minimizer parent company Spray Control Systems, Inc., was founded in 1983. Minimizer aims to provide products tough enough to please tough people in a tough industry. For more information call (800) 248-3855 or visit http://www.minimizer.com/.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/1/prweb10275788.htm

 

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