Market Overview

CAbi Brings Fashion Back to Women Affected by Sandy in New York & New Jersey

Over 400 Women to Shop CAbi for Free at Heart of CAbi Foundation Fashion Event

Sandy Matching Program Provides $50,000 in Relief Funds

BELLE HARBOR, N.Y., Jan. 3, 2013 (GLOBE NEWSWIRE) -- National women's clothing brand, Carol Anderson by invitation (CAbi), and its charitable arm, the Heart of CAbi Foundation (HOCF), will hold a shopping event for women affected by Superstorm Sandy at the Belle Harbor Yacht Club on Saturday, January 5, 2013 from 10AM – 2PM EST – LOCAL MEDIA INVITED TO ATTEND. Over 400 female survivors of Superstorm Sandy will enjoy a break from their devastating loss and experience a few hours of fun while shopping brand new CAbi garments. Each woman will feel the luxury of being serviced, in an effort to bring them more than basic fundamentals, but restore their sense of femininity and normalcy. This is an event hosted by women who love fashion, who want to bring fashion back to these survivors. The event has already reached maximum capacity for shoppers (recipients), and garments will be given while supplies last. Clothing is provided to women who have lost their homes and/or their entire wardrobes as a result of Superstorm Sandy. Shortly after the storm, the HOCF announced its Sandy Matching Program where donations would be matched by HOCF up to $50,000 with funds going to partner organizations supporting Sandy relief efforts.

WHO:
 
World's largest direct sales apparel company, Carol Anderson by invitation (CAbi) and its charitable arm, the Heart of CAbi Foundation (HOCF). Since its inception in 2005 after Hurricane Katrina, the HOCF has distributed over 1.6 million brand new CAbi garments and funded 960 microloans to female entrepreneurs in 47 countries and 27 U.S. Communities.
   
WHAT:
 
Shopping event for women affected by Superstorm Sandy. **The event has reached maximum capacity – over 400 recipients have confirmed their attendance.** A second Superstorm Sandy HOCF shopping event will be held for New Jersey survivors on Saturday, January 12, 2013 from 10AM – 2PM EST at Hooper Avenue Elementary School, 1517 Hooper Avenue, Toms River, NJ 08753.
   
WHEN: Saturday, January 5, 2013 – 10AM – 2PM EST
   
WHERE: Belle Harbor Yacht Club – 533 Beach 126th Street – Belle Harbor, NY 11694
   
VISUALS:
 
Over 400 female survivors of Superstorm Sandy shopping at a 'mobile CAbi boutique.' Each shopper will be escorted by an expert CAbi Fashion Consultant who will help her find clothing that suits her personal style and lifestyle needs. Signage, outfit displays, clothing racks, and HOCF volunteers in pink CAbi shirts.

About The Heart of CAbi Foundation

The Heart of CAbi Foundation, in partnership with CAbi, LLC, works to fulfill the mission of encouraging and empowering women in need due to a crisis or other life circumstances. CAbi is all about affecting lives through relationships, and through The Heart of CAbi Foundation, we have the privilege of impacting the lives of women around the globe. Since 2005, over 32 million dollars in CAbi clothing and financial contributions have been donated through our domestic and international non-profit partners who share our mission of impacting the lives of those in need. For more information, visit www.cabionline.com/foundation

About Carol Anderson by invitation (CAbi)

In just over 10 years, CAbi has grown to become the world's largest direct sales apparel company. Leveraging veteran fashion designer Carol Anderson's reputation and her 35 year long career in the fashion world, she launched CAbi in 2001 in an effort to bring her loyal following of customers even closer to the brand. As a result of its lucrative career opportunity, CAbi has expanded its large national footprint with Consultants in all 50 states. CAbi offers two collections a year – spring and fall – which are available exclusively through the company's Independent CAbi Consultants.  CAbi has developed a solid reputation for its unparalleled quality in clothing as well as its outstanding CAbi Consultants who are known for placing their customer's happiness with her clothing selections above sales.  

For more information, visit www.cabionline.com and read CAbi's blog, the CAbi Canary, at www.cabicanary.com

CONTACT: Marie Coleman Marketing Manager, CAbi LLC Mobile: 310.890.7024 Office: 310.683.3333 x682. mcoleman@carolanderson.com
 

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