Market Overview

Caribou Coffee Opens The Doors to New Location in Long Grove, Ill.

Caribou continues its Chicago-area expansion; offers fans best-in-class beverages and a cozy coffeehouse experience

MINNEAPOLIS, Dec. 3, 2012 /PRNewswire/ -- Brooklyn Center, Minnesota-based Caribou Coffee Company, Inc. (NASDAQ: CBOU) today announced the opening of its newest Chicago-area location in the Northwest suburb of Long Grove, Ill.

On Saturday, Dec. 1, 2012, Caribou officially welcomed the Long Grove community into its newest coffeehouse, located in the Sunset Grove development at 4196 IL Route 83, Suite A. The new coffeehouse features a drive-thru window for fans to grab coffee or food on-the-go. For those with more time, the location will offer a warm, inviting environment where guests can enjoy best-in-class menu items, including an array of premium beverages and delicious food offerings such as Caribou's distinctive breakfast sandwiches.

Fans visiting the new location this month can also enjoy Caribou's signature holiday beverages – Ho Ho Mint Mocha and Fa La Latte – as well as the coffeehouse's rich new seasonal offerings, the Salted Caramel Budino and Salted Caramel Mocha drinks.

"We're thrilled to continue our expansion in the Chicago-area by opening our newest coffeehouse in the welcoming community of Long Grove, just in time for the holidays," said Alfredo Martel, senior vice president of marketing and product management. "We hope members of the community will stop by for a cup of coffee, try some of our special holiday offerings, and take some time to relax and enjoy the company of good friends at Caribou during this season."  

To celebrate the opening of this location in Long Grove and to welcome the community, Caribou has launched a special mobile text-to-win sweepstakes and will reward one lucky winner with a $100 Caribou gift card. To participate, fans can simply text LONGGROVE to the short code 65017 for a chance to win. Caribou will name one sweepstakes winner for the new location and participants must be residents of Illinois. Entries will be accepted between November 26, 2012 and January 1, 2013. To learn more about this sweepstakes and view the full contest rules, fans can visit: www.CaribouCoffee.com/LongGrove.  

For more information about Caribou Coffee, please visit Caribou Coffee's Facebook page at www.facebook.com/cariboucoffee or follow Caribou on Twitter at @Caribou_Coffee.

About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. As of September 30, 2012, the Company had 610 coffeehouses, including 202 franchised locations, in 22 states, the District of Columbia and ten international markets. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.

CONTACT:
Blythe Posner
Ruder Finn, Inc.
(212) 593-6306
posnerb@ruderfinn.com  

SOURCE Caribou Coffee Company, Inc.

 

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