Market Overview

Canon U.S.A. "Widens" Its Offerings and "Zooms In" on Creative Optics with the Introduction of Two New Professional Lenses

LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--

Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two new additions to the Company's EF lens family, the new EF 24-70mm f/4L IS USM and EF 35mm f/2 IS USM lenses. Each of these two lenses features unique optical attributes for a variety of situations. The new EF 24-70mm f/4L IS USM has macro shooting capabilities at the telephoto end and the EF 35mm f/2 IS USM adds Canon's proprietary Image Stabilization (IS) to this popular prime lens focal length.

“The lens is the window to creativity, providing the unique perspective and vantage that allows photographers to turn a scene into art. It is our pleasure to introduce two lenses that will enable a wide range of photographers in diverse disciplines to explore their creativity through these new options,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.

Canon EF 24–70mm f/4L IS USM Lens

Featuring dynamic L-series optical performance in a compact, lightweight and durable design, the new EF 24–70mm f/4L IS USM lens is well suited for all levels of advanced photography on the go. The ideal companion to Canon's full-frame Digital SLR cameras such as the EOS 6D, the lens features a constant maximum aperture of f/4 throughout the entire zoom range with 15 lens elements in 12 groups including two aspherical and two UD lens elements and a 9-blade circular aperture diaphragm. The EF 24–70mm f/4L IS USM lens delivers gorgeous images with excellent detail at all focal lengths and includes a macro feature at the telephoto end with a 0.2m/7.9-inch minimum focusing distance and Canon's Hybrid IS system (with up to four stops of stabilization). The macro feature can be engaged through a switch on the lens barrel. In addition, the lens features inner focusing and a ring-type Ultrasonic Motor (USM) for quiet, fast autofocus, and has full-time mechanical manual focus that's enabled even during AF operation. Compact at only 93mm in length, with excellent dust and water resistance, the EF 24–70mm f/4L IS USM lens has a fluorine coating on the front and rear elements for easy maintenance and cleaning.

The EF 24–70mm f/4L IS USM lens is supplied with a lens pouch and reversible lens hood. It is expected to be available in December for an approximate retail price of $1,499.00.

Canon Standard Prime Lens with Optical Image Stabilizer: EF 35mm f/2 IS USM Lens

The successor to Canon's EF 35mm f/2, the EF 35mm f/2 IS USM lens is a compact and lightweight wide-angle prime lens that provides a high level of image quality and functionality. The optics and mechanical workings are designed to improve image quality in the lens's periphery and provide faster and quieter AF than its predecessor, as well as Optical IS and optional full-time manual focus, all in a durable lens body with a high-grade design. Featuring a circular aperture diaphragm and lens coatings optimized for minimal ghosting and flare, the EF 35mm f/2 IS USM lens achieves beautiful, soft backgrounds and amazing image quality.

The EF 35mm f/2 IS USM lens is expected to be available in December for an approximate retail price of $849.99.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $45.6 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S. patents registered in 2011† and is one of Fortune Magazine's World's Most Admired Companies in 2012. In 2012, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.

Editorial:
Canon U.S.A., Inc.
Len Musmeci, 516-328-4884
lmusmeci@cusa.canon.com
or
Canon U.S.A., Inc.
Kevin McCarthy, 516-328-5950
kmccarthy@cusa.canon.com
or
Canon U.S.A. website:
http://www.usa.canon.com
or
For sales information/customer support:
1-800-OK-CANON
ccenter@cits.canon.com

 

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