Market Overview

Research and Markets: Research on Outdoor Advertising Industry in China, 2012-2016

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/3ppfzl/research_on) has announced the addition of the "Research on Outdoor Advertising Industry in China, 2012-2016" report to their offering.

The China Outdoor Advertising Industry develops rapidly and competes fiercely; product category's are rich and new technology & new materials are widely used. So far, there are 60,000 enterprises among which 98% are private enterprises. Over recent years, the outdoor digital media network has fully developed because of the clear property right and less government intervention. The outdoor digital media network drives the development of The China outdoor advertising industry. The network and scale of outdoor media has developed rapidly.

In 2011, JCDecaux, Focus Media, Visionchina Media and other key outdoor medias processed more and more media resources. Focus Media transfered its business to more cities; Visionchina Media obtained more subway line video media resources. However, this kind of media expansion still belongs to small scale and is too weak to change the original market structure. The key media enterprises still rely on the existing media resources to increase business performance. For the key outdoor media enterprises, the year of 2011 was a harvest year, for their ad revenue had a great year-on-year raise.

With the development of technology and outdoor advertising, people's requirements for outdoor media are increasing. Traditional guide board, light box, single column display and neon cannot satisfy audience's needs. Outdoor advertising competition will focus on brand value, customer management and professional quality. As a result, LED emerges. The large scale LED display screen is the perfect combination of technology and media. LED can capture the concept and will be the development trend of outdoor advertising media in the future.

Key Topics Covered:

1. Development Analysis of International Outdoor Advertising Industry

2. Development Status Quo of China Outdoor Advertising Industry

3. Outdoor Ad Audience and Serving Analysis of China Outdoor Advertising Industry

4. Development Analysis of Main Forms of Outdoor Advertisement

5. Regional Market Analysis of Outdoor Advertising Industry in China

6. Investment Prospects Analysis of Outdoor Advertising Industry

7. Competition Pattern Analysis of Outdoor Advertising Industry

8. Key Enterprises of Outdoor Advertisement

9. Investment Strategy Analysis of Outdoor Advertising Industry

10. Investment Risk Warning of Outdoor Advertising Industry

11. Development Trend Analysis of Outdoor Advertising Industry

12. Outdoor Advertising Enterprises Management Strategy Recommendations

Companies Mentioned

- Clear Channel Outdoor Holdings Inc

- Clear Media Limited

- Dahe Media Co. Ltd.

- JCDecaux Group

- TOM Group

For more information visit http://www.researchandmarkets.com/research/3ppfzl/research_on

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

 

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