Market Overview

Steelhouse Surpasses 100 Million Consumers a Month, Aggregates Multiple Shopper Data Points in Real-Time

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LOS ANGELES, Oct. 25, 2012 (GLOBE NEWSWIRE) -- Today, SteelHouse (www.SteelHouse.com) announced that its behavioral marketing platform reaches over 125 million unique consumers across the globe, and aggregates multiple shopper data points from these consumers in real-time. From this actionable data, marketers can see what their site visitors are shopping for, what items have been added to their carts, the length of the purchase cycle, discover consumers' purchases triggers and more.

As shopper bases become larger, more sophisticated, and global, there is more information than ever for marketers to sift through to affect their business results. Many marketers suffer from "analysis paralysis," getting buried by the sheer amount of information available to them or not having the resources available to fully understand and act on all the information available to them.

SteelHouse solves this by providing a platform for marketers to easily "mine" this data and apply it to their own marketing campaigns, SteelHouse enables its customers to message, incentivize and engage with their site visitors in real-time, increasing conversions and sales.

Marketers can use SteelHouse's actionable data to:

  • Target messages to any behavior segment
  • Turn browsers into buyers
  • Decrease cart abandonment
  • Define and message frequent/loyalty shoppers
  • Engage first time visitors
  • Upsell and cross sell products
  • Incorporate high engagement elements that consumers will respond to into their ad campaigns
  • And more

"We're innovating and killing it with retailers. That's why we're seeing 125 million consumers and counting, touch our marketing platform every day," said Mark Douglas, President and CEO of SteelHouse."

Hundreds of the brands including Vans, The Coffee Bean & Tea Leaf™, The North Face, Sky Mall, Rosetta Stone, and more rely on SteelHouse's data set and marketing platform to increase sales, conversions, and user engagement. For more information on A2or SteelHouse's additional solutions, please visit www.steelhouse.com.

Media Contacts:

Kristin Tinsley

PR Manager

pr@steelhouse.com

310-895-2114

About SteelHouse

SteelHouse™, an ad:tech award-winning company, brings innovative advertising solutions to brands, agencies and eCommerce marketers. SteelHouse reaches more than 125 million consumers a month, across hundreds of the world's largest brands. The company's behavioral marketing solutions including A2, Real Time Offers™ and Retargeting, enable companies to drive high engagement in their ads, on or off their site, based on their consumers' real time behaviors. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.

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The following files are available for download:

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