Market Overview

MTV Iggy Enlists Global Pop Stars to 'Cover the World' with Chevrolet

WonderGirls, Gyptian, Angus Stone and All Time Low to Create New Renditions of One Iconic Song Chosen by Fans at www.covertheworld.com

NEW YORK, Sept. 11, 2012 /PRNewswire/ -- As it continues to bring global music and pop culture trends to the U.S., MTV Iggy today introduced "Cover the World," a partnership with Chevrolet through which four global musical artists will each cover an iconic song chosen by fans online at www.covertheworld.com.  The "Cover the World" artists, which include South Korea's WonderGirls, Jamaica's Gyptian, Australia's Angus Stone, and America's All Time Low, will each bring their own regional flavor to the recording to celebrate the arrival of the 2013 Chevrolet Spark in the United States and Canada.  MTV Iggy and Chevrolet will announce the song selected by fans on Monday, September 17th.

(Logo: http://photos.prnewswire.com/prnh/20110811/NY51392LOGO )

"A great song cover allows audiences to experience a familiar and beloved tune in an entirely new and surprising way," said Nusrat Durrani, General Manager and SVP of MTV World.  "'Cover the World' aims to reinvent the cover song as a cultural crossroads, and welcome the debut of the Chevy Spark in the States after it captured the hearts of drivers around the world."

MTV Iggy selected the "Cover the World" artists for maximum sonic diversity.  Each artist is massive in its native country, and poised to breakout beyond borders as well.  Female pop quintet WonderGirls, widely known for being the first South Korean act to have a song the Billboard Hot 100 chart, will sing a pop rendition of the cover song. Jamaica's own Gyptian is breaking into the US music scene with his hit single and album "Hold Yuh" and he will bring his reggae roots to 'Cover the World'.  Australian singer and songwriter Angus Stone will bring a rock twist to the selected song similar to the sound crafted on his new solo album "Broken Brights". The U.S. based quartet All Time Low is one of the biggest pop-punk bands to emerge on the music scene and are releasing their new album "Don't Panic" out October 9th, 2012 worldwide via Hopeless Records. They will create a pop punk version of the fan selected tune.

Fans will vote at www.covertheworld.com for the "Cover the World" artists to reimagine one of the following songs:

  • "Don't Know Why" - Norah Jones
  • "True Colors" - Cyndi Lauper
  • "Hit Me With Your Best Shot" - Pat Benatar
  • "You Ain't Seen Nothing Yet" - Bachman-Turner Overdrive
  • "Son of a Preacher Man" - Dusty Springfield
  • "Take On Me" - A-Ha

Fans who vote will earn a chance to win a custom-wrapped Chevy Spark, as well as a VIP trip for two to see one of the featured acts perform live.  Fans can also create, upload and share their own cover version for a chance to win a Chevy Spark.

The Chevy Spark is reaching next - generation customers through online and offline experiences like Cover the World. The Spark, which went on sale in mid-July in the United States, is a sporty four-passenger, five-door hatch. It is designed for first-time buyers and city dwellers who like bold styling, affordability, the safety of 10 standard air bags, fuel efficiency and maneuverability. Follow the Chevy Spark and "Cover the World" at @ChevyLife, and #sparkworld.

To learn more about the artists, songs and how to upload user-generated videos, visit www.covertheworld.com.

About MTV World
MTV World connects globally minded millennials with music and pop culture trends and creates original programming for targeted audiences across multi-platform brands.  The division includes MTV Iggy, featuring emerging music from around the world, MTV K, devoted to global K-Pop, and MTV Desi, focused on South Asian music and pop culture. It also creates innovative content and programs for advertising partners. MTV World is a unit of Viacom Inc. (NASDAQ: VIA; NASDAQ: VIAB)

About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

SOURCE MTV Iggy

 

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