Northwest Mailing Service Track Back Tags™ Provide Unprecedented Intelligence and Actionable Insights to Direct Marketers
Custom & Innovative 2D Mobile Barcodes Revitalize Direct Mail Campaigns
(PRWEB) April 09, 2012
Northwest Mailing Service, a Precision Dialogue Company, announced a breakthrough 2D Mobile Barcode platform linking data derived from scanned Tags to precise customer or household information.
“Microsoft Tags and QR Codes present an enticing value proposition, allowing consumers to delve deeper into advertised products and services, receive compelling discounts and offers, access news and information, and download relevant reference or instructional materials,” commented Amy Bamberger, Northwest's Technology and Integration Specialist. Although scan data collected from static barcodes provide valuable cursory insight into target demographics, Northwest focused development efforts on variable tags which could be linked directly to precise household data. The unique “track back” feature of 2D barcodes exponentially empowers marketers to make even more meaningful personal connections.
“Initial engagements with our customers in the telecommunications, automotive, non-profit and cosmetics industries confirmed our belief that this technology, still in the early stages of adoption, had the potential to influence consumer purchasing behavior,” said Bamberger. In October 2011, Northwest Mailing formed an alliance with Microsoft developers, and began pioneering the use of variable “track back” Tags in direct mail marketing projects. With a growing consumer preference for digital media, maximizing the impact of marketing messages by introducing a mobile dimension just made sense. Paul Cunnington, Microsoft's Director of Tag Development, commented, “QR codes and Microsoft Tags are making direct marketing more measurable. Northwest Mailing has introduced a very innovative approach to enhance direct mail campaigns using Tags to help brands gain actionable intelligence.”
Tom Ragen, Northwest Mailing CEO, echoed that sentiment. “Over the years, we have successfully optimized the impact and economics of direct marketing using innovative formats, personalization and advanced data services. Moving forward, we felt our company was uniquely positioned to effectively integrate variable Tag technology into large volume direct mail campaigns,” stated Ragen. Tag programs bridge the gap between personalized print campaigns and interactive online experiences, adding a radically new dimension to the company's direct mail marketing platform. This new offering allows Northwest to proactively offer customers a viable method for capturing unprecedented rich data while engaging target consumers in a relevant mobile marketing relationship.
Northwest Mailing anticipates the recently announced 2% US Postal Service discount available through the 2012 Mobile Barcode Commerce and Personalization Promotion will stimulate considerable interest and substantially increase activity in the upcoming months.
Northwest Mailing Service, a Precision Dialogue Company, is a vertically integrated direct marketing company with a proven methodology for mining and analyzing customer insights and behaviors to create targeted personalized communication through a variety of interrelated channels. Anchored by a focused vision and progressive history, the Company has transformed from a premier national “one-to-one” match mailer – distributing over 1 billion pieces of direct mail annually – to a full service end-to-end marketing solution provider uniquely positioned to manage the radically evolving demands of this new era of business and consumer marketing. To learn more about Northwest Mailing Service, visit http://www.NWMail.com.
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