Hardee's Makes Winter RedHot

ST. LOUIS--(BUSINESS WIRE)--

Hardee's^® is turning up the heat this holiday season and expanding its popular line-up of Hand-Breaded Chicken Tenders™ and Chicken Fillet Sandwiches with the new Buffalo-flavored options. Now available at all Hardee's locations, the Chicken Tenders and Chicken Fillet Sandwich are freshly prepared, battered and breaded by-hand in each and every restaurant throughout the day, then dipped in Frank's^® RedHot^® Sauce, the original, and still the best, Buffalo wing sauce.

“Our customers definitely appreciate the taste and quality of our Hand-Breaded Chicken Tenders and Sandwiches because they're made the way you'd make them at home…if you had the time and the energy, that is,” said Brad Haley, chief marketing officer for Hardee's. “So, we wanted to kick them up a notch in time for the holidays with the authentic taste of Buffalo chicken wings by dipping them in that one-of-a-kind Frank's RedHot Buffalo Wing Sauce. Some places will squirt a Buffalo-style sauce on chicken sandwiches and strips and call them ‘Buffalo' but if you don't use Frank's and you don't dip them to coat every nook and cranny with sauce, you'll never get that true tangy burn that make Buffalo wings popular around the globe.”

The Hand-Breaded Buffalo Chicken Sandwich features a hand-breaded chicken breast fillet, dipped in a buttermilk and egg batter, dusted with seasoned flour, fried to a golden perfection, smothered in Frank's RedHot Buffalo Wing Sauce and topped with tomato, red onion and buttermilk ranch dressing on a seeded bun. It is available for $4.19 as an entrée or $6.19 as a combo with Natural Cut French Fries and a beverage. Prices may vary.

Hand-Breaded Buffalo Chicken Tenders are made with all-white-meat chicken breast tenderloins, or “tenders,” and are also dipped in a buttermilk and egg batter, rolled in seasoned flour, fried to a perfect golden brown color and crispy texture and smothered in Frank's RedHot Buffalo Wing Sauce. Hand-Breaded Buffalo Chicken Tenders are sold in 3-piece and 5-piece orders for $3.49 and $5.19, respectively, with buttermilk ranch dipping sauce. They can also be ordered in a combo meal with fries and a drink. Prices may vary.

The Hand-Breaded Buffalo Chicken Tenders and Sandwich are available at participating Hardee's locations, and will also be available at sister chain, Carl's Jr.^®, in select locations mid-December.

The new Hand-Breaded Buffalo Chicken Tenders and Sandwich will be supported by a new advertising campaign that humorously conveys the special goodness of hand-breading Chicken Tenders from agency of record, Los Angeles-based David & Goliath. RedHot fun, contests and more will be revealed later this month on the chain's social media properties (Facebook, Twitter, and YouTube). Stay tuned to these channels for the latest information.

In addition to partnering with Frank's RedHot on the new Hand-Breaded Buffalo Chicken Tenders and Sandwich, Hardee's is also working with the brand on plans to heat up Indianapolis in February around the Big Game. Additional details about the promotion will be released leading up to the event.

About Hardee's
Hardee's is celebrating 50 years in the quick-service industry. Hardee's Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. As of the end of Q2 fiscal 2012, CKE, though its subsidiaries, had a total of 3,202 franchised, licensed or company-operated restaurants in 42 states and in 23 countries, including 1,278 Carl's Jr.^® restaurants and 1,914 Hardee's^® restaurants. For more information, or to find a Hardee's near you, go to www.hardees.com. Hardee's social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.

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