Cereplast Adds Plastics Industry Veteran To Powerful Sales Team

HAWTHORNE, Calif.--(BUSINESS WIRE)--

Cereplast, Inc. CERP, a leading manufacturer of proprietary bio-based, sustainable plastics, announced today that it has appointed Bob Williams as East Coast Regional Director, Sales and Marketing. Adding to the company’s powerful sales team, Mr. Williams brings 30 years of plastics industry experience and a multi-billion dollar track record of growth with a top multinational plastics conglomerate.

“Bob is another highly experienced plastics veteran that we are proud to welcome to the Cereplast team,” said Frederic Scheer, Founder, Chairman and CEO of Cereplast, Inc. “Bob is a former GE Plastics executive, and will be sharing that history with our new West Coast Regional Director, David Homyak. Clearly, Cereplast is building a powerful core team of industry leaders. These gentlemen will help us achieve the level of success we are expecting in 2010 and thereafter, as we continue to lead the bioplastics industry.”

Mr. Williams has extensive leadership and P&L experience in the chemicals and plastic industries. His successful track record in turning around under-performing organizations, driving P&L for strategic, profitable growth and cultural change are well documented. Mr. Williams is Six Sigma certified, a business management strategy originally developed by Motorola, USA and later adopted by GE and other Fortune 500 companies.

Mr. Williams commented, “Frederic’s vision for Cereplast is clear to me. Bioplastics have, and will continue to revolutionize the plastics industry worldwide.” He continued, “Cereplast’s development effort to produce new algae-based bioplastic resins is a potential game changer, and I am extremely excited to be involved with a company pioneering such significant and positive technological advancements.”

About Cereplast, Inc.

Cereplast, Inc. CERP designs and manufactures proprietary bio-based, sustainable plastics which are used as substitutes for petroleum-based plastics in all major converting processes - such as injection molding, thermoforming, blow molding and extrusions - at a pricing structure that is competitive with petroleum-based plastics. On the cutting-edge of bio-based plastic material development, Cereplast now offers resins to meet a variety of customer demands. Cereplast Compostables Resins® are ideally suited for single use applications where high bio-based content and compostability are advantageous, especially in the food service industry. Cereplast Hybrid Resins® combine high bio-based content with the durability and endurance of traditional plastic, making them ideal for applications in industries such as automotive, consumer electronics and packaging. Learn more at www.cereplast.com

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