Goodmail and Liveclicker Deliver New Video-Based Email Marketing Service

MOUNTAIN VIEW, Calif. & SAN JOSE, Calif.--(BUSINESS WIRE)--

Goodmail Systems, the creator of CertifiedEmail™, the industry’s standard class of trusted email, and Liveclicker, a developer of advanced video commerce applications, today announced a joint partnership to extend video email marketing to more consumers by adding Liveclicker’s video technology atop the Goodmail CertifiedEmail platform. The companies today also announced CertifiedVideo .GIF, a new joint service that ensures deliverability and automatic play of Liveclicker-enhanced video emails through all Goodmail ISP partners.

Liveclicker’s Video Email Express platform is a patent-pending intelligent in-email video solution that enables email marketers to deliver video across email and mobile clients using a suite of standard and proprietary technologies. The Goodmail CertifiedEmail delivery platform, with its rigorous accreditation process, sends highly trusted email campaigns that include a cryptographically secure token allowing Liveclicker videos to play automatically in subscriber inboxes, even when images are disabled. Because the messages are marked in the inbox with a unique blue ribbon envelope icon, consumers are assured of the sender’s authenticity and security of the video-enhanced message, resulting in a dramatically higher open rate. With CertifiedVideo .GIF, marketers achieve video in email that results in better consumer engagement, more effective sales efforts, and higher ROI.

“CertifiedVideo .GIF is an important extension of Goodmail’s current video offerings, allowing marketers to cost-effectively distribute videos that play immediately in the email, thus engaging recipients the moment they open the message,” said Peter Horan, CEO of Goodmail Systems. “Because CertifiedVideo .GIF also represents a low-bandwidth approach to delivering email videos that are safe, secure, and non flash-based, the service is appealing to consumers and ISPs.”

“Test results of in-email video consistently show increases in click-through rates and revenue per email when compared to static images linked to a landing page with a full video player,” said Justin Foster, co-founder of Liveclicker. “Goodmail provides an essential trust service for email marketers that enables widespread video in email without fear of spam blocks or deliverability headaches. This partnership truly represents the next step for in-email video marketing.”

About Liveclicker

Liveclicker is a technology startup focused on enabling advanced video commerce applications. In partnership with leading platform providers, interactive agencies, and commerce sites, Liveclicker is building a comprehensive solution for enabling, managing and profiting from video commerce across online marketing channels. For more information, please visit www.liveclicker.com.

About Goodmail Systems

Goodmail Systems is the creator of CertifiedEmail™, the industry’s standard class of email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, and embedded multi-dimensional applications like CertifiedVideo™ for streaming video, yielding measurable improvements in email effectiveness. CertifiedEmail has been adopted by seven of the nation's top 10 email mailbox providers and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers.