Ireland San Filippo Announces Name Change to Sensiba San Filippo

Ireland San Filippo, LLP, a Bay Area leader in audit, tax and business consulting, is proud to announce that going forward it will be known as Sensiba San Filippo, LLP. The firm’s decision to alter its name is part of a broader re-branding campaign designed to reflect its modern identity and to best position the firm for continued growth.

“It has been a privilege to help build a firm that has provided unparalleled service to a diverse group of clients for over 30 years,” said Steve San Filippo. “With our roots firmly planted, we now look ahead to the future in our continued efforts to deliver superb service to our clients for generations to come.”

As with its former name, the firm’s new identity continues to reflect a rich history. The firm was originally founded in 1975 and with the addition of Steve San Filippo and others in 1986, the Ireland San Filippo name was born. In 1998, Mr. Ireland retired and John Sensiba came on board. As Mr. Sensiba took the helm as Managing Partner in recent years, the perfect opportunity for the firm to forge a more contemporary identity was created.

“It is a true honor to have my name represent the firm alongside Steve’s. I look forward to leading our remarkably talented staff with the same passion and dedication that Steve and other firm leaders have shown throughout Sensiba San Filippo’s history,” Mr. Sensiba said.

As part of the firm’s strategy for growth, Sensiba San Filippo will focus on further developing a number of core practice areas. The name change also comes in conjunction with a planned move of the San Jose office into a new, more centrally located space and the relocation of the east bay office to a new space in Pleasanton that will facilitate the firm’s expansion into the Tri-Valley area. The firm will maintain its other offices in San Mateo and Morgan Hill.

Included in the rollout of the new name is a new logo, enhanced brochures and other knowledge pieces, refined core messaging and an updated web site, www.ssfllp.com.

About the firm

Sensiba San Filippo, LLP is a multi-service public accounting and consulting firm that brings actionable business solutions to its clients through a unique brand of service, industry-specific knowledge, technical expertise and its SSF Knowledge Series publications and classes. Key industries of specialization include venture-backed technology, construction and real estate, agribusiness, manufacturing and venture capital. Fourteen partners and over ninety employees deliver SSF’s knowledge-based service to clients throughout the greater Bay Area.

The company was named one of the Best Places to Work in the Bay Area by the San Francisco Business Times/Silicon Valley Business Journal in 2008 and 2009.

For additional information, please contact Karen Yang by phone at 408.350.1937, by email kyang@ssfllp.com or on the web at www.ssfllp.com.