New Bridgevine Program Helps Marketers Drive Online Sales with Bundled Offers

VERO BEACH, Fla.--(BUSINESS WIRE)--

Nothing motivates a consumer better than “free” or “discounted” products. However, “free” doesn’t make a compelling business model for advertisers unless they sell multiple items or obtain a recurring customer… until now. Bridgevine’s new Bundling Module is layered onto its AMP (Acquisition & Merchandising Platform) technology and enables multiple advertisers to sell complementary products and services during a customer’s online shopping experience.

This smart technology provides discounts or free services through multi-advertiser bundles. Bridgevine has several live campaigns including free netbooks with triple play services from a national cable company; discounted MP3 players with music download subscriptions; free anti-virus software with home networking equipment; and discounted DVD players with DVD rental service. Bridgevine is a leader of customer acquisitions and has facilitated more than 8 million transactions and more than $1 billion in revenue to more than 140 advertisers.

“Bridgevine has assisted many service companies with their online customer acquisitions over the past six years,” says Vinny Olmstead, CEO of Bridgevine. “During that period, we have conducted extensive customer research and determined that there is a great market to combine services such as high-speed Internet with products like laptops, routers, and more. For example, we created a program with a leading communications provider to offer a free ASUS Eee PC Notebook for subscribing to their triple play bundle. The program was a great success, giving the product and service advertisers incremental sales, while the customer received a great, exclusive discount. Bridgevine offers a one stop, turn-key solution for advertisers, including creative development, online marketing, customer service, order processing, rebate fulfillment, and more.”

“There’s no denying the marketing power of bundles,” Olmstead continues. “You need only look at the mobile phone industry to see how consumer sales are driven almost exclusively by bundles. Now, any product or service marketer can heat up sales with unique and highly valued offers that will make consumers leap at the opportunity to buy.”

Companies interested in Bridgevine’s new merchandising program should go to www.Bridgevine.com, or contact Andrew Goldberg, SVP of Corporate Development, at andrew.goldberg@bridgevine.com or 404-418-8015.

ABOUT BRIDGEVINE

Bridgevine is a leading, online performance marketing company, with offices in Atlanta, GA, and Vero Beach, FL. Its proprietary AMP™ technology -- a seamless and highly automated campaign management, merchandising, fulfillment and business intelligence platform -- connects advertising clients with new, high-quality customers more efficiently than anyone else. Bridgevine’s broad catalog of brands and unique technology are major reasons why thousands of third-party retail sites, retail outlets, call centers, and equipment manufacturers use the Bridgevine platform to offer complementary services to their own customers. Bridgevine also operates www.OfferWire.com and www.PriceCheater.com, among other sites, to make it easier than ever for consumers to find and save money on products and services for their homes, businesses, and personal lives.

Since 2003, Bridgevine has facilitated more than 8 million transactions and generated over $1 billion in incremental revenue for a growing list of nationally recognized advertisers.

Bridgevine is backed by world-class investors, including Constellation Ventures/JP Morgan JPM and Safeguard Scientifics SFE, and has placed on the Inc. 500/5000 three years running, as well as on the Deloitte Fast 500 list.