Mobiquity Networks Partners with Beauty App Perfect365 to Reach Cosmetics and Retail Shoppers

GARDEN CITY, N.Y., Nov. 02, 2016 (GLOBE NEWSWIRE) -- Mobiquity Networks, the largest network of retail mall-based mobile advertising beacons in the US and a wholly owned subsidiary of Mobiquity Technologies, Inc. MOBQ, announced today it has partnered with beauty app Perfect365, the #1 makeup app worldwide with over 80+ million downloads, to offer ad buyers the ability to reach the youth and cosmetic purchasing audiences based on their brand and shopping preferences.

The partnership will use Perfect365's proprietary mobile app audience to implement in mall engagement campaigns at scale using the Mobiquity Networks platform. Our relationship will allow Mobiquity Networks to work with top beauty and fashion retailers who are focused on driving a specific audience of foot traffic into their stores. This will be done through the integration of Mobiquity Network's services in the Perfect365 app, Mobiquity Network's proprietary beacon network, exclusively in 475 premier shopping malls in the USA and reaching over 400 million monthly shopping visits.

"We are excited and eager to be working with Mobiquity Networks to provide our users with highly relevant content and special offers across their retail network. This relationship is an example of our continued dedication to providing the best user experience possible for our app users," stated Vincent Hsu, Direct of Business Development, Perfect365.

Perfect365 delivers one of the most highly targeted and coveted audiences for advertisers, young affluent women. Perfect365's 80+ million downloaded users are mainly millennial women that possess a household income greater than the national average and display clear interest in beauty, fashion and entertainment.

"For the first time ever, through the Mobiquity Network, this highly sought after audience can be reached on a massive scale, in real-time, as they are actually in the shopping process. A just released extensive consumer study from IPG Media Labs, in conjunction with Thinknear, found that location based audience targeting (LBA) generated an astounding 30% lift in store traffic. We are thrilled to partner with the award winning Perfect365, the world's #1 make-up app," stated Thomas Arnost, Chairman of Mobiquity Networks.

About Mobiquity Technologies:

Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc. MOBQ, is a location marketing company that operates a nationwide location‐based mobile advertising network of beacons with exclusive agreements in 475 premier US shopping malls, reaching more than 400 million shoppers monthly. Coupled with Mobiquity's integrated suite of leading‐edge location based mobile advertising technologies, retail and entertainment brands can execute personalized and contextually relevant mobile ad experiences, driving brand awareness and incremental revenue. Visit: www.mobiquitytechnologies.com and www.mobiquitynetworks.com.

About Perfect365

With more than 80 million downloads, Perfect365 is the most popular makeup and beauty app, loved by celebrities and makeup enthusiasts worldwide. Free to download, users can replicate their in-store experiences by trying on makeup virtually, using Perfect365's Photo Makeup on a selfie or in real-time with its Live Makeup mirror feature. Perfect365 is unique because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible. With more than 200 one-tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, and step-by- step tutorials for recreating looks in real-life, Perfect365 has become the go-to app for makeup and fashion enthusiasts around the world.

For more information on Perfect365, high-res images, and screenshots, please visit perfect365.arcsoft.com. The app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365 on Facebook.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.

Certain statements in this press release constitute "forward‐looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward‐looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward‐looking statements. The forward‐looking statements are subject to risks and uncertainties including, without limitation, changes of competition, possible loss of customers, and the company's ability to attract and retain key personnel.